Thailand Sales Planner - From Travel Agent September 15, 2008 - (Page 2)

the land of smiles Thailand will begin promoting multidestination trips that include Thailand and visits to Malaysia and Indonesia in a new marketing move they’re calling The Greater Mekong Sub-Region and IndonesiaMalaysia–Thailand Growth Triangle (IMTGT). Travelers can expect to see short, medium and long stay packages being developed that promote travel to all three countries. Niche markets and new developments broaden Thailand’s appeal Thailand has a busy year ahead, with major efforts under way to promote the country. The United States accounts for 6 million visitors to Thailand, making it the number eight country in visitor arrivals, ranking just behind the U.K. and Australia. Look for the Land of Smiles to shine a light on niche market travel in the belief that these markets will be less affected by economic setbacks, including high fuel costs and surcharges. The “Seven Amazing Wonders of Thailand” is the marketing tag for these niche markets that include Thainess, Treasure Products, Beaches, Nature, Wellness, Trendy and Festivities. An emerging niche market in the Wellness category is medical tourism. The country is estimating that by the end of 2008 it will see a total of 1.45 million people visiting Thailand for medical treatment. Major factors in the country’s appeal as a medical tourism destination are its medical technology, the hospitality of the Thai people, and the appeal of its tourism product. SHOWCASING THAILAND’S REGIONS Several regions and tourist destinations will get extra attention this year. One of these is the up-market seaside resort area of Hua Hin, which is only a three-hour drive from Bangkok. You can also expect to see a lot more attention given to promoting Thailand’s northeast, the Isan area. The region extends northwards to the Mekong River which divides Thailand from Laos; to the south it ends at the Dong Rek mountain range along the border with Cambodia. This gives Northeastern Thailand a culture all its own. Although Thai Airways operates daily ﬂights between Bangkok and the Isan city of Udon Thani; and several trains leave daily from Bangkok’s Hualampong Railway station, it’s understood that additional airlinks will be necessary to properly promote the region. The region’s hotels include ﬁvestar properties such as the Soﬁtel Raja Orchid Khon Kaen, in the city of Khon Kaen. New Developments Soon travelers will have another option to reach downtown Bangkok upon arriving at Suvarnabhumi International Airport. A new airport rail link is expected to be completed by the end of the year, zipping visitors into the city in 15-20 minutes. Making the trip by taxi currently takes about 40 minutes. A new conference center in Chiang Mai is on track to begin construction by the end of the year. The center has a $60 million construction budget and will have 500 exhibition booths and the capacity to handle 3,000 people. The projected date of completion is summer of 2010. “SEVEN AMAZING WONDERS” of Thailand — and More Thainess Treasure Products Beaches Nature 4 8 14 18 Health and Wellness Trendy Festivities Accommodations 19 20 22 25 Map/Thailand’s Four Regions Green Tourism Transportation Fast Facts/Essential Information 26 28 30 32 2 A M A Z ING THA ILA ND TRAVEL P L A N N E R

Table of Contents Feed for the Digital Edition of Thailand Sales Planner - From Travel Agent September 15, 2008

Special Supplement: Thailand Travel Planner Thainess Treasure Products Beaches Nature Health and Wellness Trendy Festivities Accommodations Map/Thailand’s Four Regions Green Tourism Transportation Fast Facts/Essential Information

Thailand Sales Planner - From Travel Agent September 15, 2008

Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page Cover1) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page Cover2) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 1) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 2) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 3) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 4) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 5) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 6) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 7) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 8) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 9) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 10) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 11) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 12) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 13) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 14) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 15) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 16) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 17) Thailand Sales Planner - From Travel Agent September 15, 2008 - Nature (Page 18) Thailand Sales Planner - From Travel Agent September 15, 2008 - Health and Wellness (Page 19) Thailand Sales Planner - From Travel Agent September 15, 2008 - Trendy (Page 20) Thailand Sales Planner - From Travel Agent September 15, 2008 - Trendy (Page 21) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 22) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 23) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 24) Thailand Sales Planner - From Travel Agent September 15, 2008 - Accommodations (Page 25) Thailand Sales Planner - From Travel Agent September 15, 2008 - Map/Thailand’s Four Regions (Page 26) Thailand Sales Planner - From Travel Agent September 15, 2008 - Map/Thailand’s Four Regions (Page 27) Thailand Sales Planner - From Travel Agent September 15, 2008 - Green Tourism (Page 28) Thailand Sales Planner - From Travel Agent September 15, 2008 - Green Tourism (Page 29) Thailand Sales Planner - From Travel Agent September 15, 2008 - Transportation (Page 30) Thailand Sales Planner - From Travel Agent September 15, 2008 - Transportation (Page 31) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page 32) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page Cover3) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page Cover4) 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