Thailand Sales Planner - From Travel Agent September 15, 2008 - (Page 29)

many shades of green Green tourism products from Thailand can be developed in surprising ways – they’re not limited to nature-based tourism and ecotourism. Thailand and its travel product providers have created green products that include cycling, traveling by railroad, horse-drawn carriages, promoting eco-conscious beaches and preserving Thai culture. An example is the puppet shows at Bangkok’s Joe Louis Traditional Thai Puppet Theatre. Agricultural tourism and cultural tourism are also a component of green tourism, as exempliﬁed by the Chiang Mai City Arts and Cultural Centre. Speciﬁc examples of green tourism in action include a night tour of the UNESCO Cultural World Heritage Site of Ayutthaya by trishaw and the environmentally friendly cycling excurions organized by bicycle tour companies or the Cycling for Health Association, such as the Ampawa bike ride, Gulf of Thailand bike ride and Khao Yai to Ayutthaya bike ride oﬀered by Bike & Travel. ing travel destinations, the length of trips and other factors such as the availability of environmentally-friendly modes of transport and environmentally-responsible service providers.” Sukontarat notes that an ever-increasing number of world travelers are intent on signiﬁcantly reducing their carbon footprint by opting for environmentally-friendly travel and tourism related products and services. “The adoption of a green agenda for Thailand ensures that the destination and the Thai tourism industry retain international competitiveness,” says Sukontarat. “By keeping pace with the latest trends in global travel, this strengthens Thailand’s global image as a dynamic and relevant ‘brand.’” TAT’s green initiatives include the creation and development of a database of environmentally-responsible tourism operators and service providers offering green or environmentally-friendly tourism products and services; the development or selection of green tourism destinations that are positive role models; and the organization of meetings, conferences and educational seminars on green tourism. The Thai tourism industry ﬁrmly believes that efforts to protect and preserve the environment are consistent with Thailand’s quest to achieve sustainable tourism. By embracing green initiatives, the Thai tourism industry is communicating its stand and positioning the Thai kingdom as an environmentally-responsible player on the world stage. Thailand’s “Seven Greens” Program TAT has created guidelines for the promotion of green tourism with a marketing program that they call “Seven Greens.” TAT’s “Seven Greens” program provides a conceptual framework and establishes practical guidelines for carefully balancing tourism promotion and a healthy, sustainable environment. It facilitates the formation of strategic partnerships and provides a cooperative framework for the implementation of green initiatives in the following seven areas: 1 Green Heart urges tourists to be socially responsible and environmentally aware as well as to be part of global efforts to help protect and preserve the environment at all tourist attractions. urban and rural areas that place greater importance on responsible tourism management; and that also promote conservation of the environment, local traditions and ways of life. higher quality assurance standards while demonstrating respect, care and concern for the environment. Green + encourages Corporate Social Responsibility (CSR) among operators by encouraging them to give back to the communities in which they operate. It’s a call for investment in tourism business operators, manufacturers and organizations that promote energysaving initiatives or develop renewable energy sources and environmentallyfriendly products. 7 2 3 4 Green Logistics encourages more environmentally-friendly tourismrelated modes of transport to minimize direct and indirect environmental impact. Green Destinations promotes responsibly managed tourist sites that respect the environment Green Communities supports community-based tourism in both 5 6 Green Activities inspires tourism activities suited to local communities. These provide visitors with engaging and culturally-enriching experiences without compromising the integrity of the environment. Green Service urges all tourismrelated service providers to create positive ﬁrst impressions for visitors, and to win hearts and minds by attaining AMAZING T HAIL AND T RAV EL PL ANN ER 29

Table of Contents Feed for the Digital Edition of Thailand Sales Planner - From Travel Agent September 15, 2008

Special Supplement: Thailand Travel Planner Thainess Treasure Products Beaches Nature Health and Wellness Trendy Festivities Accommodations Map/Thailand’s Four Regions Green Tourism Transportation Fast Facts/Essential Information

Thailand Sales Planner - From Travel Agent September 15, 2008

Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page Cover1) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page Cover2) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 1) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 2) Thailand Sales Planner - From Travel Agent September 15, 2008 - Special Supplement: Thailand Travel Planner (Page 3) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 4) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 5) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 6) Thailand Sales Planner - From Travel Agent September 15, 2008 - Thainess (Page 7) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 8) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 9) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 10) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 11) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 12) Thailand Sales Planner - From Travel Agent September 15, 2008 - Treasure Products (Page 13) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 14) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 15) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 16) Thailand Sales Planner - From Travel Agent September 15, 2008 - Beaches (Page 17) Thailand Sales Planner - From Travel Agent September 15, 2008 - Nature (Page 18) Thailand Sales Planner - From Travel Agent September 15, 2008 - Health and Wellness (Page 19) Thailand Sales Planner - From Travel Agent September 15, 2008 - Trendy (Page 20) Thailand Sales Planner - From Travel Agent September 15, 2008 - Trendy (Page 21) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 22) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 23) Thailand Sales Planner - From Travel Agent September 15, 2008 - Festivities (Page 24) Thailand Sales Planner - From Travel Agent September 15, 2008 - Accommodations (Page 25) Thailand Sales Planner - From Travel Agent September 15, 2008 - Map/Thailand’s Four Regions (Page 26) Thailand Sales Planner - From Travel Agent September 15, 2008 - Map/Thailand’s Four Regions (Page 27) Thailand Sales Planner - From Travel Agent September 15, 2008 - Green Tourism (Page 28) Thailand Sales Planner - From Travel Agent September 15, 2008 - Green Tourism (Page 29) Thailand Sales Planner - From Travel Agent September 15, 2008 - Transportation (Page 30) Thailand Sales Planner - From Travel Agent September 15, 2008 - Transportation (Page 31) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page 32) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page Cover3) Thailand Sales Planner - From Travel Agent September 15, 2008 - Fast Facts/Essential Information (Page Cover4) 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