Travel Agent - September 29, 2008 - (Page 74)

NEWS IMPACT Taiwan Promotes New Golden Triangle evening, the attendees seemed more interested in food than education. “I was so surprised when two days later we got a booking for a group of 35 out of San Diego, as a direct result of this dinner,” says Lin. “In two days, we went from close to zero to 35.” Lin realizes the need for agent education and travel agents can expect to see a Taiwan Specialist Course in 2009. “Taiwan may be the best-kept secret in Asia,” says Lin. “We need to build up its image as a tour destination.” Lin notes that Taiwan is a versatile destination that offers a range of experiences, from up-tothe-minute experiences in modern Taipei to exploring the natural beauty of Yushan Mountain and the Taroko Gorge, from relaxing in hot springs resorts to interacting with Taiwan’s aborigines. New tour operator partnerships that Lin has created include those with Stella Tours, Jetabout and Sita World Tours. In fact, Sita will begin selling tours to Taiwan for the first time. “Seasoned travelers are looking for something new,” says Lin. Taiwan’s status as a major trading partner with the U.S. has bolstered business travel to the destination, with most business travel concentrated in Taipei. The country hopes to boost mainstream travel from the U.S. to the destination, including second- and third-generation Taiwanese in the States. “At first, we’ll be concentrating on seniors and the baby boomer market,” says Lin. “Once these markets are established, we’ll pinpoint specific markets, such as the adventure market and honeymooners.” — MARK ROGERS Vicky Chen, deputy director, Taipei Economic and Cultural Office; Trust Hsin-Jen Lin, director of tourism for the Taipei Economic and Cultural Office, with Mark Rogers of Travel Agent in Los Angeles Travel Agent RECENTLY SAT DOWN WITH TRUST HSIN-JEN LIN, THE NEW DIRECTOR OF TOURISM for the Taipei Economic and Cultural Office in Los Angeles. In the past several months, China began easing restrictions on travel to Taiwan to allow its citizens holding Taiwan travel permits to use more entry and exit points in the Taiwan Strait and to allow more charter flights between the two countries. The two countries have had a troubled past dating back to 1949, when they clashed in a civil CONNECTING YOU For more on developments and tourism in Asia, visit www.travelagentcentral. com/asia war. China claims Taiwan as part of its territory, although Taiwan continues self-rule and resists political unification. The new relaxation in restrictions on travel is expected to promote dual-destination travel and to have a beneficial effect on Taiwan’s tourism. “We’re calling it the New Golden Triangle,” says Lin. “The three points of the triangle are Los Angeles, Taipei and Beijing.” Lin notes that one of Taiwan’s major selling points is its intact Chinese culture and heritage, since the country wasn’t part of Mao’s Cultural Revolution. “A difference between our country and Mainland China is the friendliness of the Taiwan people,” says Lin. “The way we practice our religions and observe our festivals has been preserved.” When Lin took the position as director, he was given two directives, to increase distribution channels by creating more partnerships with tour operators, and to work with the media to raise awareness of Taiwan. “Recently, in one of his speeches, Barack Obama said ‘Thailand’ when he meant to say ‘Taiwan,’” says Lin. “When I heard that, I couldn’t help wondering how many other people confuse the two countries.” Lin has been on the job since July. One of his first experiences on arrival was attending a Taiwan travel agent educational dinner in San Diego. The way Lin tells it, about 45 travel agents showed up. Throughout the course of the 74 | TravelAgent September 29, 2008 http://www.travelagentcentral.com/asia http://www.travelagentcentral.com/asia

Table of Contents Feed for the Digital Edition of Travel Agent - September 29, 2008

Travel Agent - September 29, 2008 Online Now Contents From the Executive VP From the Editor Europe Pacific/Asia Hawaii Alaska Las Vegas Mexico Caribbean Cruises Travelmart Latin America Girlfriend Getaways Agent Profile Agenda Tours Luxury Travel Expo Taiwan's New Golden Triangle Despite Weak Economy, Americans Are Still Cruising In the Spotlight Editorial Index Advertising Index Trendwatch

Travel Agent - September 29, 2008

Travel Agent - September 29, 2008 - Travel Agent - September 29, 2008 (Page Cover1) Travel Agent - September 29, 2008 - Travel Agent - September 29, 2008 (Page Cover2) Travel Agent - September 29, 2008 - Travel Agent - September 29, 2008 (Page 1) Travel Agent - September 29, 2008 - Online Now (Page 2) Travel Agent - September 29, 2008 - Online Now (Page 3) Travel Agent - September 29, 2008 - Contents (Page 4) Travel Agent - September 29, 2008 - Contents (Page 5) Travel Agent - September 29, 2008 - Contents (Page 6) Travel Agent - September 29, 2008 - Contents (Page 7) Travel Agent - September 29, 2008 - From the Executive VP (Page 8) Travel Agent - September 29, 2008 - From the Executive VP (Page 9) Travel Agent - September 29, 2008 - From the Editor (Page 10) Travel Agent - September 29, 2008 - From the Editor (Page 11) Travel Agent - September 29, 2008 - From the Editor (Page 12) Travel Agent - September 29, 2008 - From the Editor (Page 13) Travel Agent - September 29, 2008 - From the Editor (Page 14) Travel Agent - September 29, 2008 - From the Editor (Page 15) Travel Agent - September 29, 2008 - Europe (Page 16) Travel Agent - September 29, 2008 - Europe (Page 17) Travel Agent - September 29, 2008 - Europe (Page 18) Travel Agent - September 29, 2008 - Europe (Page 19) Travel Agent - September 29, 2008 - Pacific/Asia (Page 20) Travel Agent - September 29, 2008 - Pacific/Asia (Page 21) Travel Agent - September 29, 2008 - Pacific/Asia (Page 22) Travel Agent - September 29, 2008 - Pacific/Asia (Page 23) Travel Agent - September 29, 2008 - Hawaii (Page 24) Travel Agent - September 29, 2008 - Hawaii (Page 25) Travel Agent - September 29, 2008 - Hawaii (Page 26) Travel Agent - September 29, 2008 - Hawaii (Page 27) Travel Agent - September 29, 2008 - Alaska (Page 28) Travel Agent - September 29, 2008 - Alaska (Page 29) Travel Agent - September 29, 2008 - Las Vegas (Page 30) Travel Agent - September 29, 2008 - Las Vegas (Page 31) Travel Agent - September 29, 2008 - Las Vegas (Page 32) Travel Agent - September 29, 2008 - Las Vegas (Page 33) Travel Agent - September 29, 2008 - Mexico (Page 34) Travel Agent - September 29, 2008 - Mexico (Page 35) Travel Agent - September 29, 2008 - Mexico (Page 36) Travel Agent - September 29, 2008 - Mexico (Page 37) Travel Agent - September 29, 2008 - Mexico (Page 38) Travel Agent - September 29, 2008 - Mexico (Page 39) Travel Agent - September 29, 2008 - Mexico (Page 40) Travel Agent - September 29, 2008 - Mexico (Page 41) Travel Agent - September 29, 2008 - Caribbean (Page 42) Travel Agent - September 29, 2008 - Caribbean (Page 43) Travel Agent - September 29, 2008 - Caribbean (Page 44) Travel Agent - September 29, 2008 - Caribbean (Page 45) Travel Agent - September 29, 2008 - Cruises (Page 46) Travel Agent - September 29, 2008 - Cruises (Page 47) Travel Agent - September 29, 2008 - Cruises (Page 48) Travel Agent - September 29, 2008 - Cruises (Page 49) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 50) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 51) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 52) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 53) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 54) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 55) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 56) Travel Agent - September 29, 2008 - Travelmart Latin America (Page 57) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 58) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 59) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 60) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 61) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 62) Travel Agent - September 29, 2008 - Girlfriend Getaways (Page 63) Travel Agent - September 29, 2008 - Agent Profile (Page 64) Travel Agent - September 29, 2008 - Agent Profile (Page 65) Travel Agent - September 29, 2008 - Agent Profile (Page 66) Travel Agent - September 29, 2008 - Agent Profile (Page 67) Travel Agent - September 29, 2008 - Agenda (Page 68) Travel Agent - September 29, 2008 - Agenda (Page 69) Travel Agent - September 29, 2008 - Tours (Page 70) Travel Agent - September 29, 2008 - Tours (Page 71) Travel Agent - September 29, 2008 - Tours (Page 72) Travel Agent - September 29, 2008 - Luxury Travel Expo (Page 73) Travel Agent - September 29, 2008 - Taiwan's New Golden Triangle (Page 74) Travel Agent - September 29, 2008 - Despite Weak Economy, Americans Are Still Cruising (Page 75) Travel Agent - September 29, 2008 - Despite Weak Economy, Americans Are Still Cruising (Page 76) Travel Agent - September 29, 2008 - In the Spotlight (Page 77) Travel Agent - September 29, 2008 - Editorial Index (Page 78) Travel Agent - September 29, 2008 - Advertising Index (Page 79) Travel Agent - September 29, 2008 - Trendwatch (Page 80) Travel Agent - September 29, 2008 - Trendwatch (Page Cover3) Travel Agent - September 29, 2008 - Trendwatch (Page Cover4) 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