Travel Agent - October 13, 2008 - (Page 50)

CRUISES CONTINUED FROM PAGE 48 onboard amenities may attract a new type of client for Celebrity. “The Celebrity guest has never been a first-timer [i.e., new cruiser],” notes Hanrahan, but he believes “this ship has the ability to bring more first-timers into the brand.” Between the ship’s elegant design and robust onboard spaces and amenities, agents may have more opportunities to position the brand with first-timers. One selling point for agents may be the 130 new AquaClass staterooms located on Deck 11; many are near the AquaSpa. Celebrity acknowledges it needs to do a more robust job in explaining the perks of these new accommodations to both media and trade. No spa World’s Largest Cruise Night Don’t wait for your ship to come in. Sign up now and capture your share of $6,000,000 in agency commissions. Choose from Traditional OR Virtual participation The Association for Professional Cruise Sellers treatments are included within the cruise fare for these cabins, as the line believes guests shouldn’t be locked into any specific type of treatment. Guests pay for the treatments they choose. Instead, the stateroom offers close spa access, complimentary use of the Persian Garden and AquaSpa relaxation room (a $100 value per weeklong cruise) and other amenities. Those include a welcome kit; a five-head Hansgrohe “shower tower”; a pillow menu; oversized bath towels; Frette robes and slippers; light dimmers; sound and aromatic elements; a carafe of flavor-infused iced tea; AquaClass room-service selection; daily canapés; a dedicated TV channel with special programming; spa concierge services; and dining in the exclusive specialty restaurant, Blu. How Agents Can Learn More How will agents get onboard to see the vessel so they can effectively promote it to their clients? Several short preview cruises for the trade, media and VIPs are being planned from mid-November onward. Hanrahan noted that if the ship is delivered a bit early, which may occur, Celebrity might add another preview cruise. Agents who wish to learn more about the new ship also may visit the dedicated Celebrity Solstice website, www.celebritysolstice.com. Hanrahan says Celebrity will also make its consumer website (www.celebritycruises.com) easier to navigate. Starting next spring, he adds, agents and clients will be able to book spa treatments online. Hanrahan says the line will incorporate Celebrity Solstice within its overall branding plan, promoting not just the ship but the brand itself. Media-wise, he says the 2009 program will be a continuation of what Celebrity has done in the past, with a few adjustments. The line plans a bit less TV promotion, given the proliferation of TiVo and other ways of tuning out commercials. Instead, agents can expect to see much more e-mail and direct-mail communications, along with a bit more print-media promotion. Moving forward, Celebrity Equinox, a sister ship to Celebrity Solstice, will launch in August 2009, followed by Celebrity Eclipse in June 2010, and two yet-to-be-named Solstice-class ships in 2011 and 2012. —SUSAN J. YOUNG It’s all about on October 16, 2008 CLIA invites you to join its massive promotional campaign and chart a course towards increased sales, increased commissions and increased publicity by hosting your own World’s Largest Cruise Night on October 16, 2008. Best of all participation can be a traditional event (hitouch) or a virtual event (hi-tech). Get your agency on board today! Register at the Travel Agent Resource Center at www.cruising.org or call 754-224-2200. 50 | TravelAgent October 13, 2008 http://www.cruising.org http://www.celebritysolstice.com http://www.celebritycruises.com http://www.cruising.org

Table of Contents Feed for the Digital Edition of Travel Agent - October 13, 2008

Travel Agent - October 13, 2008 Online Now Contents From the Editor Central & South America Bermuda Europe Pacific/Asia Las Vegas Florida Middle East Cruises Celebrity Continues to Grow and Adapt to the Changing Travel Climate Oasis on the Horizon Troubled Skies Agent Profile Agenda Princess Summit Unveils New Tools for Selling Cruises Tanzania Aims to Draw More U.S. Travelers Jamaica May Legalize Gambling, and New Resorts are in the Works ASTA Seeks Expanded Support from the Agent Community In the Spotlight Agent Access Classified Marketplace Editorial Index Advertising Index Trendwatch

Travel Agent - October 13, 2008

Travel Agent - October 13, 2008 - Travel Agent - October 13, 2008 (Page Cover1) Travel Agent - October 13, 2008 - Travel Agent - October 13, 2008 (Page Cover2) Travel Agent - October 13, 2008 - Travel Agent - October 13, 2008 (Page 1) Travel Agent - October 13, 2008 - Online Now (Page 2) Travel Agent - October 13, 2008 - Online Now (Page 3) Travel Agent - October 13, 2008 - Contents (Page 4) Travel Agent - October 13, 2008 - Contents (Page 5) Travel Agent - October 13, 2008 - Contents (Page 6) Travel Agent - October 13, 2008 - Contents (Page 7) Travel Agent - October 13, 2008 - From the Editor (Page 8) Travel Agent - October 13, 2008 - From the Editor (Page 9) Travel Agent - October 13, 2008 - From the Editor (Page 10) Travel Agent - October 13, 2008 - From the Editor (Page 11) Travel Agent - October 13, 2008 - From the Editor (Page 12) Travel Agent - October 13, 2008 - From the Editor (Page 13) Travel Agent - October 13, 2008 - Central & South America (Page 14) Travel Agent - October 13, 2008 - Central & South America (Page 15) Travel Agent - October 13, 2008 - Central & South America (Page 16) Travel Agent - October 13, 2008 - Central & South America (Page 17) Travel Agent - October 13, 2008 - Central & South America (Page 18) Travel Agent - October 13, 2008 - Central & South America (Page 19) Travel Agent - October 13, 2008 - Bermuda (Page 20) Travel Agent - October 13, 2008 - Bermuda (Page 21) Travel Agent - October 13, 2008 - Bermuda (Page 22) Travel Agent - October 13, 2008 - Bermuda (Page 23) Travel Agent - October 13, 2008 - Bermuda (Page 24) Travel Agent - October 13, 2008 - Bermuda (Page 25) Travel Agent - October 13, 2008 - Bermuda (Page 26) Travel Agent - October 13, 2008 - Bermuda (Page 27) Travel Agent - October 13, 2008 - Bermuda (Page 28) Travel Agent - October 13, 2008 - Bermuda (Page 29) Travel Agent - October 13, 2008 - Europe (Page 30) Travel Agent - October 13, 2008 - Europe (Page 31) Travel Agent - October 13, 2008 - Europe (Page 32) Travel Agent - October 13, 2008 - Europe (Page 33) Travel Agent - October 13, 2008 - Europe (Page 34) Travel Agent - October 13, 2008 - Europe (Page 35) Travel Agent - October 13, 2008 - Pacific/Asia (Page 36) Travel Agent - October 13, 2008 - Pacific/Asia (Page 37) Travel Agent - October 13, 2008 - Las Vegas (Page 38) Travel Agent - October 13, 2008 - Las Vegas (Page 39) Travel Agent - October 13, 2008 - Florida (Page 40) Travel Agent - October 13, 2008 - Florida (Page 41) Travel Agent - October 13, 2008 - Middle East (Page 42) Travel Agent - October 13, 2008 - Middle East (Page 43) Travel Agent - October 13, 2008 - Cruises (Page 44) Travel Agent - October 13, 2008 - Cruises (Page 45) Travel Agent - October 13, 2008 - Cruises (Page 46) Travel Agent - October 13, 2008 - Cruises (Page 47) Travel Agent - October 13, 2008 - Celebrity Continues to Grow and Adapt to the Changing Travel Climate (Page 48) Travel Agent - October 13, 2008 - Celebrity Continues to Grow and Adapt to the Changing Travel Climate (Page 49) Travel Agent - October 13, 2008 - Celebrity Continues to Grow and Adapt to the Changing Travel Climate (Page 50) Travel Agent - October 13, 2008 - Celebrity Continues to Grow and Adapt to the Changing Travel Climate (Page 51) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 52) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 53) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 54) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 55) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 56) Travel Agent - October 13, 2008 - Oasis on the Horizon (Page 57) Travel Agent - October 13, 2008 - Troubled Skies (Page 58) Travel Agent - October 13, 2008 - Troubled Skies (Page 59) Travel Agent - October 13, 2008 - Agent Profile (Page 60) Travel Agent - October 13, 2008 - Agent Profile (Page 61) Travel Agent - October 13, 2008 - Agent Profile (Page 62) Travel Agent - October 13, 2008 - Agent Profile (Page 63) Travel Agent - October 13, 2008 - Agent Profile (Page 64) Travel Agent - October 13, 2008 - Agent Profile (Page 65) Travel Agent - October 13, 2008 - Agent Profile (Page 66) Travel Agent - October 13, 2008 - Agent Profile (Page 67) Travel Agent - October 13, 2008 - Agent Profile (Page 68) Travel Agent - October 13, 2008 - Agenda (Page 69) Travel Agent - October 13, 2008 - Princess Summit Unveils New Tools for Selling Cruises (Page 70) Travel Agent - October 13, 2008 - Princess Summit Unveils New Tools for Selling Cruises (Page 71) Travel Agent - October 13, 2008 - Tanzania Aims to Draw More U.S. Travelers (Page 72) Travel Agent - October 13, 2008 - Tanzania Aims to Draw More U.S. Travelers (Page 73) Travel Agent - October 13, 2008 - Jamaica May Legalize Gambling, and New Resorts are in the Works (Page 74) Travel Agent - October 13, 2008 - Jamaica May Legalize Gambling, and New Resorts are in the Works (Page 75) Travel Agent - October 13, 2008 - ASTA Seeks Expanded Support from the Agent Community (Page 76) Travel Agent - October 13, 2008 - ASTA Seeks Expanded Support from the Agent Community (Page 77) Travel Agent - October 13, 2008 - In the Spotlight (Page 78) Travel Agent - October 13, 2008 - In the Spotlight (Page 79) Travel Agent - October 13, 2008 - Agent Access (Page 80) Travel Agent - October 13, 2008 - Agent Access (Page 81) Travel Agent - October 13, 2008 - Agent Access (Page 82) Travel Agent - October 13, 2008 - Agent Access (Page 83) Travel Agent - October 13, 2008 - Agent Access (Page 84) Travel Agent - October 13, 2008 - Classified Marketplace (Page 85) Travel Agent - October 13, 2008 - Editorial Index (Page 86) Travel Agent - October 13, 2008 - Advertising Index (Page 87) Travel Agent - October 13, 2008 - Trendwatch (Page 88) Travel Agent - October 13, 2008 - Trendwatch (Page Cover3) Travel Agent - October 13, 2008 - Trendwatch (Page Cover4) 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