Travel Agent - October 15, 2007 - (Page 68)

CARIBBE AN UP CLOSE WITH AN INDUSTRY VIP BY JOE PIKE New Minister of Tourism JAMAICA’S IT WASN’T EASY, BUT TRAVEL AGENT MANAGED TO GET some of Edmund Bartlett’s limited free time recently. The newly appointed Minister of Tourism for Jamaica chatted with us about his long- terms plans for the country—and what travel agents can do to profit from these plans. Bartlett, who took over as minister about a month ago, told us his main objective is to increase Jamaica’s annual visitorship from 1.6 million to five million people by 2012. “We have to continue to build on our success with tourism,” he says. “We have to continue to make tourism Jamaica’s engine of growth, its main provider of jobs.” How does he plan on doing this? In the same way he expects to increase the average spending of cruise passengers—development. Bartlett says the building of water parks and other attractions that appeal to children will help attract more families—a clientele he is keen on boosting. Families, as well as luxury clients, are expected to increase this fall, Bartlett says, as the Rose Hall Resort & Country Club, formerly the Wyndham Rose Hall Resort and Country Club, expects to open in Montego Bay. The property will include a Sugar Mill Falls Minister of Tourism Edmund Bartlett Edmund Bartlett Speaks to Travel Agent About Jamaica’s Future The Jalousie Plantation nestles into a World Heritage Site with a protected National Marine Reserve of staggering diversity right off the beach. Coral pinnacles rise up 30 feet from the seabed. Myriad fish flash the colours of a dozen rainbows. A coral wall plunges down 300 feet. This is one of the world’s great dive sites. It’s completely complimentary with expert guides, instruction, and first-class equipment. The Jalousie Plantation Dive team are NOW proud to be part of the Beautiful Oceans Family and are all certified as Beautiful Oceans Science Instructors. where heaven meets earth For more information and for reservations please call: 1 800 544 2883 or visit www.thejalousieplantation.com Interested? Request #023. 68 | TravelAgent October 15, 2007 http://www.thejalousieplantation.com http://www.thejalousieplantation.com

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Travel Agent - October 15, 2007 Online Now Contents From the Editor From the Publisher Contributors Europe Central & South America Special Supplement: Ski University Pacific/Asia Las Vegas Caribbean Romantic Getaway and Honeymoon Packages Jamaica’s New Minister of Tourism Talks About the Country’s Future Special Package Deals Cruises Hotels Ski Multi-Generational Travel Tours Cover Story: Luxe Life of the Stewart Clan Business Operations - Agent Profile Technology Transportation The Industry - Agenda Caribbean News PATA Travel Mart ITME Report Latest Cruise and Hotel News Travel Week In the Spotlight Editorial Index Advertising Index Classified Marketplace Trendwatch

Travel Agent - October 15, 2007

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