Travel Agent - October 29, 2007 - (Page 98)

TRENDWATCH National Survey Reveals Many American Travelers Going More than half GREEN of all U.S. adults say they would be more likely to select an airline, rental car or hotel that uses more environmentally friendly products and processes, according to the results of the latest Travelhorizons survey conducted in August 2007 by the Travel Industry Association (TIA) and Ypartnership. Only 14% of respondents said their actual selection of a travel service supplier would be influenced by that supplier’s efforts to preserve and protect the environment. Just 13 percent would be willing to pay higher rates or fares to use suppliers who demonstrate environmental responsibility (although fully 56 percent said they might) 76% would pay less than 10 percent more per usage (e.g., room night, airline flight, car rental, etc.) The majority of respondents indicated they would pay less than 5 percent more 50% say they would be more likely to use an airline if they knew it took the initiative to offset carbon emissions, used newer, more fuel-efficient jets or implemented recycling programs 56% stated the same thing for car rental companies California Most Popular U.S. State for Tourism Tourism in California on the rise, which is opposed to the trends of declining domestic and flat international tourism rates, TravelMole reports. California posted record numbers in 2006, according to the California Travel and Tourism Commission. The state hosted 352.3 million domestic travelers, up more than 5 percent from the previous year. California’s share of the domestic travel market increased for the fourth consecutive year to 11.5 percent in 2006, up from 11 percent in 2005. A study of international visitors by CIC Research in San Diego found 21.7 million overseas visitors came to the U.S. in 2006. (those offering more fuel efficient and hybrid cars) 54% said they would be more likely to patronize hotels or resorts they knew practiced environmental responsibility 78% of U.S. adults consider themselves “environmentally conscious” 85% 67% 60% 60% turn out the lights when they leave a room practice energy efficiency by regulating airconditioning and heating when not at home recycle trash shut off water while brushing teeth or shaving CONNECTING YOU For more data and statistics on consumer and industry trends, visit www.travelagentcentral.com/stats 59% try to use more energy efficient light bulbs 53% keep showers short TRAVEL AGENT (ISSN 1053-9360) is published bi-weekly 26 times per year, by Questex Media Group, Inc., 306 West Michigan St., Suite 200, Duluth, MN 55802. Subscription rates: $250 for one year in the United States; $350 for one year in Canada and Mexico; all other countries $350 for one year. Single copies (prepaid only): $4.95 in the United States, Canada and Mexico, and in all other countries. For air-expedited service, include an additional $75 per order annually. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. For current single copy or back issues on CD-rom, call 866-344-1315. Outside the US, please phone 615-377-3322. Periodicals postage paid at Duluth MN 55806 and additional mailing offices. POSTMASTER: Please send address changes to TRAVEL AGENT, P.O. Box 5066, Brentwood, TN 37024-5066. Canadian G.S.T. number: 840033278RT0001. Publications Mail Agreement Number 40017597. Printed in the U.S.A. Copyright 2007 Questex Media Group, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including by photocopy, recording, or information storage and retrieval without permission in writing from the publisher, Questex Media Group, Inc. Authorization to photocopy items for internal/educational or personal use, or the internal/educational or personal use of specific clients is granted by Questex Media Group, Inc. for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Dr., Danvers, MA 01923, 978-750-8400 fax 978-750-4470. For those not registered with the CCC, send permissions request to: questexpermissions@reprintbuyer.com or 800-494-9051, Ext 100. RIDE-ALONG ENCLOSED http://www.travelagentcentral.com/stats

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Travel Agent - October 29, 2007 Online Now Contents From the Editor From the Publisher Contributors Europe European Tour Packages Mexico Mexico Deals Pacific/Asia Australia Deals Las Vegas Vegas News, Packages and Deals Caribbean Caribbean Deals Hotels Tours Hawaii Cruise River Cruising Takes on a New Life Cover Story: Tanzania Agent Profile Technology: Using Videos Trabsportation: Riding the Rails The Industry: Agenda Holland America and Trump Hotels Bahamas Luxury Booms, BVI Gets First Resort in 15 Years Expanded Family Travel Tours Korean Air Exclusive Report From Results! Travel Conference Travel Week In the Spotlight Editorial Index Advertsing Index Classified Marketplace Trendwatch

Travel Agent - October 29, 2007

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