Travel Agent - November 24, 2008 - (Page 48)

CRUISES TOP CRUISE EXECS Visit With Signature Agents BY RUTHANNE TERRERO At the Signature Travel Network’s owners’ meeting are (from left to right) moderator Ignacio Maza and panelists Bill Smith, SVP sales and marketing, Crystal Cruises; Mark Conroy, president, Regent Seven Seas; James Rodriguez, SVP marketing, Oceania Cruises; Marilyn Conroy, SVP sales and marketing, Silversea Cruises; Guy Young, president, Uniworld; Dietmar Wertanzl, president, Cruise West; and Diane Moore, president, Windstar Cruises AT THE SIGNATURE TRAVEL NETWORK’S RECENT OWNERS’ MEETING, the association’s executive vice president, Ignacio Maza, moderated a panel of top cruiseline executives. Included in the lineup were Bill Smith, senior vice president of sales and marketing for Crystal Cruises; Mark Conroy, president of Regent Seven Seas; James Rodriguez, senior vice president, marketing for Oceania Cruises; Marilyn Conroy, senior vice president of sales and marketing, Silversea Cruises; Guy Young, president, Uniworld Grand River Cruises; Dietmar Wertanzl, president of Cruise West; and Diane Moore, president of Windstar Cruises. As a service to the agency owners in the audience, Maza asked each of the executives to give an update on their respective cruise lines. He specifically asked Crystal Cruises’ Smith 48 | TravelAgent November 24, 2008 about the luxury line’s recent promotions to draw families aboard its vessels. “It’s really kind of funny, because you wouldn’t think of us necessarily as a kids’ product, but for the last couple of years, we’ve been having more families cruising, particularly when we’re in the Mediterranean,” said Smith. “We saw there was a great opportunity there and we had travel agents [saying the same thing], so we developed the ‘Family Memory’ package; it allows travel agents to present a prepackaged family program to the marketplace. It offers things like shipboard credits and a third child in a stateroom traveling free.” Smith said that this summer, Crystal saw one Mediterranean cruise with 205 children and another with 160. The secret to a family cruise’s success, he noted, is having an organized program for children. “We found that if you keep the kids active and involved, they’re happy. And if the kids are happy, then the parents are happy. If you don’t have the program and it’s left up to the families, then kids just take over the ship and they do run wild.” Maza asked Regent Seven Seas’ Conroy about the sensitive issue of the relationship between the agent of record and the cruise line. Conroy replied that the cruise line had been focusing on that very issue a great deal since discussing it with Signature executives a few months ago. The line is now including the name of the last person who booked the customer on a Regent cruise in its direct-mail programs, both print and e-mail. “We started doing it and the great news is CONTINUED ON PAGE 50

Table of Contents Feed for the Digital Edition of Travel Agent - November 24, 2008

Travel Agent - November 24, 2008 Reality Check On the Web Contents Advertising Index Contributors From the Editor From the Publisher Europe Pacific/Asia Las Vegas Mexico Caribbean Cruises Cover Story: 30 Under 30 Leaders in Luxury Hotels Agenda Luxury Travel Expo Hurricane Temporarily Shutters Nevis Four Seasons Agents, Cruise Lines Adapt to Economy A New Link to Adventure Travel In the Spotlight Editorial Index Advertising Index

Travel Agent - November 24, 2008

Travel Agent - November 24, 2008 - (Page CW1) Travel Agent - November 24, 2008 - (Page CW2) Travel Agent - November 24, 2008 - Travel Agent - November 24, 2008 (Page Cover1) Travel Agent - November 24, 2008 - Travel Agent - November 24, 2008 (Page Cover2) Travel Agent - November 24, 2008 - Travel Agent - November 24, 2008 (Page 1) Travel Agent - November 24, 2008 - Travel Agent - November 24, 2008 (Page 2) Travel Agent - November 24, 2008 - Travel Agent - November 24, 2008 (Page 3) Travel Agent - November 24, 2008 - Reality Check (Page 4) Travel Agent - November 24, 2008 - Reality Check (Page 5) Travel Agent - November 24, 2008 - On the Web (Page 6) Travel Agent - November 24, 2008 - On the Web (Page 7) Travel Agent - November 24, 2008 - Contents (Page 8) Travel Agent - November 24, 2008 - Advertising Index (Page 9) Travel Agent - November 24, 2008 - Advertising Index (Page 10) Travel Agent - November 24, 2008 - Advertising Index (Page 11) Travel Agent - November 24, 2008 - Contributors (Page 12) Travel Agent - November 24, 2008 - Contributors (Page 13) Travel Agent - November 24, 2008 - From the Editor (Page 14) Travel Agent - November 24, 2008 - From the Editor (Page 15) Travel Agent - November 24, 2008 - From the Publisher (Page 16) Travel Agent - November 24, 2008 - From the Publisher (Page 17) Travel Agent - November 24, 2008 - From the Publisher (Page 18) Travel Agent - November 24, 2008 - From the Publisher (Page 19) Travel Agent - November 24, 2008 - From the Publisher (Page 20) Travel Agent - November 24, 2008 - From the Publisher (Page 21) Travel Agent - November 24, 2008 - From the Publisher (Page 22) Travel Agent - November 24, 2008 - From the Publisher (Page 23) Travel Agent - November 24, 2008 - Europe (Page 24) Travel Agent - November 24, 2008 - Europe (Page 25) Travel Agent - November 24, 2008 - Europe (Page 26) Travel Agent - November 24, 2008 - Europe (Page 27) Travel Agent - November 24, 2008 - Europe (Page 28) Travel Agent - November 24, 2008 - Europe (Page 29) Travel Agent - November 24, 2008 - Pacific/Asia (Page 30) Travel Agent - November 24, 2008 - Pacific/Asia (Page 31) Travel Agent - November 24, 2008 - Pacific/Asia (Page 32) Travel Agent - November 24, 2008 - Pacific/Asia (Page 33) Travel Agent - November 24, 2008 - Las Vegas (Page 34) Travel Agent - November 24, 2008 - Las Vegas (Page 35) Travel Agent - November 24, 2008 - Las Vegas (Page 36) Travel Agent - November 24, 2008 - Las Vegas (Page 37) Travel Agent - November 24, 2008 - Mexico (Page 38) Travel Agent - November 24, 2008 - Mexico (Page 39) Travel Agent - November 24, 2008 - Mexico (Page 40) Travel Agent - November 24, 2008 - Mexico (Page 41) Travel Agent - November 24, 2008 - Mexico (Page 42) Travel Agent - November 24, 2008 - Caribbean (Page 43) Travel Agent - November 24, 2008 - Caribbean (Page 44) Travel Agent - November 24, 2008 - Caribbean (Page 45) Travel Agent - November 24, 2008 - Caribbean (Page 46) Travel Agent - November 24, 2008 - Caribbean (Page 47) Travel Agent - November 24, 2008 - Cruises (Page 48) Travel Agent - November 24, 2008 - Cruises (Page 49) Travel Agent - November 24, 2008 - Cruises (Page 50) Travel Agent - November 24, 2008 - Cruises (Page 51) Travel Agent - November 24, 2008 - Cruises (Page 52) Travel Agent - November 24, 2008 - Cruises (Page 53) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 54) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 55) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 56) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 57) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 58) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 59) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 60) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 61) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 62) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 63) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 64) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 65) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 66) Travel Agent - November 24, 2008 - Cover Story: 30 Under 30 (Page 67) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 68) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 69) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 70) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 71) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 72) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 73) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 74) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 75) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 76) Travel Agent - November 24, 2008 - Leaders in Luxury (Page 77) Travel Agent - November 24, 2008 - Hotels (Page 78) Travel Agent - November 24, 2008 - Hotels (Page 79) Travel Agent - November 24, 2008 - Hotels (Page 80) Travel Agent - November 24, 2008 - Hotels (Page 81) Travel Agent - November 24, 2008 - Hotels (Page 82) Travel Agent - November 24, 2008 - Hotels (Page 83) Travel Agent - November 24, 2008 - Agenda (Page 84) Travel Agent - November 24, 2008 - Agenda (Page 85) Travel Agent - November 24, 2008 - Luxury Travel Expo (Page 86) Travel Agent - November 24, 2008 - Luxury Travel Expo (Page 87) Travel Agent - November 24, 2008 - Hurricane Temporarily Shutters Nevis Four Seasons (Page 88) Travel Agent - November 24, 2008 - Hurricane Temporarily Shutters Nevis Four Seasons (Page 89) Travel Agent - November 24, 2008 - Agents, Cruise Lines Adapt to Economy (Page 90) Travel Agent - November 24, 2008 - Agents, Cruise Lines Adapt to Economy (Page 91) Travel Agent - November 24, 2008 - A New Link to Adventure Travel (Page 92) Travel Agent - November 24, 2008 - A New Link to Adventure Travel (Page 93) Travel Agent - November 24, 2008 - In the Spotlight (Page 94) Travel Agent - November 24, 2008 - In the Spotlight (Page 95) Travel Agent - November 24, 2008 - Editorial Index (Page 96) Travel Agent - November 24, 2008 - Editorial Index (Page 97) Travel Agent - November 24, 2008 - Advertising Index (Page 98) Travel Agent - November 24, 2008 - Advertising Index (Page CW3) Travel Agent - November 24, 2008 - Advertising Index (Page CW4) 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