Destination Weddings- From the August 18, 2008 issue of Travel Agent - (Page 1) AM Resorts’ Dreams Cancun Resort & Spa Introduction destination weddings 3.0 { One of the fastest-growing trends in the wedding industry, destination weddings are an opportunity for travel agents to tap into the profitable marriage market. Up a whopping 400 percent in the past 10 years, destination weddings are a $9.3 billion business, accounting for about 16 percent of the 2.3 million weddings every year, according to statistics from the latest Condé Nast Bridal Group Media American Wedding Survey (2006). of weddings were destination weddings. Mintel, a global market research company, projects a 92 percent increase in destination weddings over the next five years. These weddings take many forms, from romantic, intimate ceremonies for just the couple to opulent three-day affairs with an army of experts flown in to orchestrate every aspect of the event. The travel agent’s role generally includes arranging for hotel, air, some group meals and activities, and for simpler affairs, finding an onsite professional to han- Unlike the elopements of yesteryear when a couple would sneak off, today’s destination weddings are usually “running to” rather than “running away.” Friends and family often join the couple, making these weddings an attractive and natural business segment for travel agents. The average destination wedding includes 47 guests with guest bookings and reception totaling an average of $24,777 for weddings in the U.S.; $32,142 abroad, reports the survey. These numbers are only expected to grow. In 2001, only 8 percent dle the ceremony. But that’s just the tip of the iceberg. Since only 25 percent of couples honeymoon in their wedding locale, there’s often a separate honeymoon trip to arrange. Plus, many wedding guests turn these trips into extended personal vacations. Planning a wedding trip requires an intense dedication to details to ensure there are no lose ends, but agents who do a great job will find destination weddings can be a profitable business plus a terrific source of future referrals for all kinds of travel. SPECIALIST BENEFITS KNOW THE MARKET: Learn about the $9.3 billion destination wedding market and how to reach it, satisfy it — and profit from it. EARN CREDENTIALS: Read the course and pass the final exam to receive a diploma and specialist designation that enhances client confidence. EARN A CHANCE FOR $100: Those who successfully complete the “3.0” Destination Weddings Course will be automatically entered into a drawing for one of six $100 gift cards – three for new Specialists and three for current ones who pass the “3.0” final exam at www.tauniv.com. Introduction The How-TOs for “I DOs Tapping into the Market Destination Weddings in Mexico 8 The Caribbean 14 Islands of the Pacific 18 Thailand 18 U.S.A. 20 D e s t i n a t i o n We d d i n g s 3 . 0 | A T R AV E L A G E N T C U S T O M S P E C I A L I S T P R O G R A M { 2 6 1 destination wedding bells The Ka-Ching of http://www.tauniv.com
Table of Contents Feed for the Digital Edition of Destination Weddings- From the August 18, 2008 issue of Travel Agent Destination Weddings- From the August 18, 2008 issue of Travel Agent The How-TOs for "I DOs" Tapping into the Market Mexico The Caribbean Thailand Islands of the Pacific U.S.A. Destination Weddings- From the August 18, 2008 issue of Travel Agent Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page Cover1) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page Cover2) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page 1) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 2) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 3) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 4) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 5) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Tapping into the Market (Page 6) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Tapping into the Market (Page 7) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 8) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 9) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 10) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 11) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 12) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 13) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 14) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 15) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 16) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 17) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Islands of the Pacific (Page 18) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Islands of the Pacific (Page 19) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. (Page 20) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. (Page Cover3) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. (Page Cover4)
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