Destination Weddings- From the August 18, 2008 issue of Travel Agent

destination weddings 3.0 Introduction Bahamas Tourism Authority Le Maitai Polynesia, Bora Bora { the market Since the typical destination weddings is planned an average of 12 to 14 months in advance, agencies need to reach couples when they are ﬁrst thinking about their wedding plans. rate URL with “destination weddings” in the address and listings of attractive wedding packages will help capture the interest of web researchers. Work the bridal shows. Bridal shows can be an important source of destination wedding clientele. Track results to which shows work best for your agency. Shows can be expensive so it’s important to maximize the opportunities. Come equipped with brochures and business cards that identify the agency as a destination wedding specialist and promote both destination weddings prominently at shows; couples usually begin planning weddings many months before honeymoons. Capitalize on leads. Most Understanding your clients’ motivations and ideal age agents collect names, addresses, wedding is essential to fulﬁlling their dreams. Here w phone numbers, e-mails, wedare some conversation starters: ding date and other information A Why do you want a destination wedding? at bridal shows. Some oﬀer a free A What is your fantasy wedding setting? consultation. Others work with a key supplier to raﬄe oﬀ a trip A What kind of ceremony do you envision? to induce couples to stop by their A What is your target budget? booth. In all cases, prompt, eﬀecA Who, if anyone, would you like to have tive follow up will maximize your investment. attend your wedding? (Number of guests, Tell the world. Advertise in the age range, interests, budgets) bridal sections of local newspaA What special activities would you like to pers. Promote destination wedding packages and publicize wedshare with guests? ding trips you’ve arranged (with A Do you have a date in mind? client permission in writing) in A How do you want to dress? your newsletters and promotion pieces. Even business travel cliGet certiﬁed. Start by taking this course to learn more about attracting and serving this lucrative market segment and earn a Destination Weddings Specialist Diploma. Displaying diplomas in the oﬃce and including the specialist designation in promotions helps inspire client conﬁdence. Show your commitment. Make destination weddings an integral part of your business by including “destination weddings” on business cards, brochures and web sites as well as in ads and window displays. A sepa- STARTING QUESTIONS: 6 A T R AV E L A G E N T C U S T O M S P E C I A L I S T P R O G R A M | D e s t i n a t i o n We d d i n g s 3 . 0 { ents can be a source of wedding referrals if they’re aware of the agency’s expertise. Stretch your marketing budget. Agencies can stretch their promotional dollars by partnering with destinations, resorts and other suppliers specializing in destination weddings to promote customized seminars, display ads, webinars and packages. Strut your stuﬀ. Savvy agents often oﬀer themselves as destination wedding experts to local media, sharing planning tips, great package deals and the statistics provided in this course. The media is usually most receptive just before Valentine’s Day and the traditional wedding month of June, but agents who can add a newsy spin are in demand year round. For example, bad economic data might be an opportunity to use examples of recent weddings to point out that wedding and honeymoon business appears to be recession proof. Share your success. With advance permission from clients, send announcements of upcoming destination weddings to local papers. Unusual or celebrity weddings may be of interest to local media and bridal magazines. Clients are often delighted by the attention, and being quoted about the actual plans helps promote your agency’s expertise. Keep learning. Read the national bridal magazines and keep an eye on supplier offerings to stay on top of trends. On the following pages, you’ll learn about some of the most popular and romantic places to wed. Tapping Into

Table of Contents Feed for the Digital Edition of Destination Weddings- From the August 18, 2008 issue of Travel Agent

Destination Weddings- From the August 18, 2008 issue of Travel Agent The How-TOs for "I DOs" Tapping into the Market Mexico The Caribbean Thailand Islands of the Pacific U.S.A.

Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page Cover1) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page Cover2) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Destination Weddings- From the August 18, 2008 issue of Travel Agent (Page 1) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 2) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 3) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 4) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The How-TOs for "I DOs" (Page 5) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Tapping into the Market (Page 6) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Tapping into the Market (Page 7) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 8) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 9) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 10) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 11) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 12) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Mexico (Page 13) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 14) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 15) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 16) Destination Weddings- From the August 18, 2008 issue of Travel Agent - The Caribbean (Page 17) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Islands of the Pacific (Page 18) Destination Weddings- From the August 18, 2008 issue of Travel Agent - Islands of the Pacific (Page 19) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. (Page 20) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. (Page Cover3) Destination Weddings- From the August 18, 2008 issue of Travel Agent - U.S.A. 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