DOCUMENT Magazine - April 2008 - (Page 21)

review undeliverable addresses and make corrections electronically, which are then returned to the mailer. >> DPV: Beginning in August 2007, USPS CASS Cycle L Certiﬁcation required DPV processing to conﬁrm mail addresses within an 11-digit POSTNET barcode. DPV processing validates the accuracy of each address down to the primary street number or PO Box number information. Only conﬁrmable primary addresses will be assigned the ZIP+4 Code and 11digit POSTNET barcode. Others will be charged at a higher rate; in some cases, two percent of a mailing, or higher, will be impacted, with mailers advised of the deﬁciency for corrective action. Additionally, nonvalidated addresses will prevent matching against NCOALink (National Change of Address) processing, introducing potentially lengthy delays in updating customer data. Some addresses in NCOALink do not DPV conﬁrm because NCOALink does not give back new address information when an address can’t be ZIP+4 Coded or DPV conﬁrmed. The goal of DPV pre-processing is to minimize undeliverable mail that wastes USPS resources and mailers’ postage costs. Because DPV processing determines whether an address is located in a residential or business location or whether the location is vacant, it is a powerful tool for mailers to improve the quality of their lists and reduce undeliverables. Last spring, as mailers began testing DPV in preparation for the August implementation deadline, it became clear that those mailers with more robust IT resources and implementation experience would have a competitive advantage. The USPS acknowledged that some users could experience decreases in processing throughput, particularly those on mainframe computer systems. In fact, because of necessary software programming, software bugs and the complexities of CASS Cycle L requirements, many large mailers, particularly mainframe users, were compelled to request deadline extensions beyond August, some extending into 2008. Before DPV went into force, there was speculation that two to ﬁve percent of high-volume transactional mailings would not be validated and, therefore, would not be assigned a ZIP+4 and 11-digit POSTNET barcode. Mailers would, therefore, expect a short-term increase in postage, offsetting the savings gained through automation rates, until these address deﬁciencies were corrected. The actual impact to different customers has varied based on the quality of their address lists at the time processing started. Customers with high-quality mailing lists saw only a minor impact in their postage costs. Move Update Move Update is the process for updating names and addresses in a mailing to ensure mailing list quality. To receive automation rates, First-Class Mailers must demonstrate that they have updated the addresses in their mailing lists within a speciﬁc timeframe prior to the mailing date. Last year, the USPS proposed a change to the requirement for updating addresses from no more than 185 days prior to mailing to no more than 95 days prior to mailing, effective November 23, 2008. Mailers have the option of using the Address Change Service (ACS), NCOALink or another USPS-approved service to addresscorrect their mailing lists. The mailer must certify compliance with the update standard when the corresponding mail is presented to the USPS. www.DOCUMENTmedia.com april.08 document 21 http://bowebellhowell.com/adf http://www.DOCUMENTmedia.com

Table of Contents Feed for the Digital Edition of Document Magazine - April 2008

Document Magazine - April 2008 Contents Editor's View The Research Desk The Response Center BPM: Improving the Way You Process Contributing Writers Mapping Out Performance Build the Context Before You Move into the House of ECM Taking On the Big 3 The Human Connection Addressing Your Addresses Don't Call Us, We'll Call You The Mulitplying Image Recognizing Accuracy New Products Calendar Advertisers

Document Magazine - April 2008

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