Document Magazine - April 2008 - (Page 6)

The Response Corner Why Digital Rights Management Is a Bad Business Model By Arthur Gingrande Should commercial content providers be allowed to use digital rights management (DRM) to place technological restrictions (that we consumers don’t fully understand or might not even know about) on data that to begin with is legal to use? I think not. Furthermore, if they do have this right, they ought not to have it, not only because digital rights management constitutes an invasion of privacy, but because DRM is a bad business model. Here’s why. Don’t stop reading now! Go online to read the rest of Mr. Gingrande’s thoughts on DRM. Plus, post your thoughts on the topic to see if you agree or disagree with him! Visit www.DOCUMENTmedia.com to comment now! DOCUMENT would like to thank all of our advisory bard members for their efforts and guidance in making this issue possible. The DOCUMENT advisory board members are: John P. Baeseman Kemal Carr Tracy Dalton Arthur Gingrande Elizabeth Gooding Skip Henk Ray H. Killam Robert Markham Barry Murphy Pat McGrew Linda Turner 6 document april.08 www.DOCUMENTmedia.com THE RESEARCH DESK A Woman of Distinction: Sheila Eletto t This past March at the AIIM/ON DEMAND conference in Boston, Sheila Eletto, one of seven women honored, was recognized as a recipient of the 2008 Women of Distinction Award. Since 2002, the Women of Distinction Award, established by OutputLinks, honors the leading women in the high-volume transaction output industry. For six years, 49 women have received this distinction, including professionals such as presidents and CEOs, senior management, educators, technical consultants, document managers and others. The Women of Distinction class is selected for their experience, leadership and contributions to the industry. The 2008 Class includes Valentina Carnevali, marketing & communication manager at 4IT Group; Dr. Penny K. Bennett, associate professor of Graphic Communication Department at California Polytechnic State University; Kelley Sloane, vice president of Worldwide Marketing at Exstream Software, LLC; Coco Chen, vice president of China Academy of Printing Technology; Kathy Hamburger, president and Chief Operating Ofﬁcer at Regulus Group; Lieske van der Grinten, founding family member (1834-1910), awarded posthumously Océ; and Sheila Eletto, vice president of marketing communications at Pitney Bowes. Sheila Eletto is vice president, marketing communications, at Pitney Bowes, leading the communication efforts within the Document Messaging Technologies (DMT) business for the past 10 years. In her role, she has helped the company evolve into the world’s leading provider of integrated customer communication management solutions, including hardware, software and professional services. Ms. Eletto is responsible for the execution of strategic marketing plans, including advertising, media relations, sales collateral, web, trade shows and customer seminars. “I ﬁnd our industry to be so unique with its complexities in delivering what is simply most important, and that’s customer value. Pitney Bowes is a company that is passionate about its customers — and that passion is resident in me and, perhaps, why I have been recognized,” says Eletto. “It’s amazing to be a part of an organization that has experienced so much growth and change over the last 10 years while never wavering on customer focus. The praise and congratulations from my peers has been so overwhelming. I feel honored to join the group of other passionate women that ﬁnd customer communications the most interesting business to be in.” While at Pitney Bowes, Ms. Eletto launched the company’s ﬁrst open house and the ﬁrst customer conference, which is now in its eighth year. Most recently, she successfully integrated six acquired brands into the DMT family. Ms. Eletto has received various awards for her excellence in technology and communication. As the Women of Distinction Award continues to honor those leaders who are impacting the customer communications business, the positive reverberations of this honor continues to grow and advance the industry as a whole. “I am grateful to OutputLinks for donating a scholarship on our behalf as we need to continue to develop the talent and skills to support our industry,” says Eletto. “Clearly, this award is reinforcement of Pitney Bowes’ commitment to a diverse work force and provides yet one more example of how women can drive change for growth.” >> DOCUMENT would like to congratulate the 2008 Women of Distinction Class for this honor and for their continued efforts, dedication and achievements in the transactional document industry. http://www.DOCUMENTmedia.com http://www.DOCUMENTmedia.com

Table of Contents Feed for the Digital Edition of Document Magazine - April 2008

Document Magazine - April 2008 Contents Editor's View The Research Desk The Response Center BPM: Improving the Way You Process Contributing Writers Mapping Out Performance Build the Context Before You Move into the House of ECM Taking On the Big 3 The Human Connection Addressing Your Addresses Don't Call Us, We'll Call You The Mulitplying Image Recognizing Accuracy New Products Calendar Advertisers

Document Magazine - April 2008

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