DOCUMENT Magazine - Winter 2009 - (Page 10)

I Need Satisfaction Establishing customer experiences that enable high performance By Chris Allen Although the global economy may have turned a corner, consumer attitudes and behavior will play a major role in corporate profi tability during the recovery. Companies trying to generate new opportunities for organic growth must deliver the experiences that customers value to encourage them to buy their products and services. k

Table of Contents for the Digital Edition of DOCUMENT Magazine - Winter 2009

DOCUMENT Magazine - Winter 2009
Ad Index
Editor’s View
The E-Return
Research Desk
I Need Satisfaction
Brief Counsel
BPM: Improving the Way You Process
Content Connection
Talking Transactions
Heads or Tails
The Print Impression
The Hot 10
Document Re-engineering

DOCUMENT Magazine - Winter 2009