Innovate Magazine - Spring 2008 - (Page 40)

digital and personalized book production PRODUCTION how he has organized a proﬁtable, efﬁcient, and growing on-demand book printing business. Q Joe, tell us about PrintManagement. A At PrintManagement, we are constantly adopting new technologies into our workﬂows to help us reduce the overall production cost of digitally printed materials. As a Xerox Premier Partner, we are able to leverage Xerox’s technical expertise, build on their technology, platforms, and develop new production processes that reduce costs and increase productivity. Q Joe, your company offers ‘just-in-time’ production and delivery. Can you tell us what kind of challenges you faced in getting into digital and personalized books? How is this different from printing books on your offset presses? DIVING INTO DIGITAL BOOK PrintManagement is an example of a proﬁtable, efﬁcient, and growing on-demand book printing business By Joanne David he demand for short-run books is rapidly increasing due to the attraction for personalization, and more and more digital printers are diving into that market. Others are standing on the shore, wondering if they can make money providing this service. One very model of a modern digital book printing company is swimming to success in this market. The company is PrintManagement in Ohio. PrintManagement is a young company born in 1999. The business has been shaped into a full-service print communication resource featuring highly skilled creative and marketing talent, state-of-the-art production technology, and a broad range of distribution and delivery capabilities. We had a chance to catch up to a very busy guy, Joseph Madlener, Product Manager at PrintManagement—responsible for implementing new technology—to talk to him about T A One of the biggest challenges we faced when we ﬁrst started producing digital books was to move our production of several hundred books a week to several thousand books a week within a 60-day timeframe. We started using Xerox FreeFlow Process Manager to help us manage the overall workﬂow. As we started digging deeper into the workﬂow process, we found that we needed a robust imposition tool to manage this new volume of books and very large PDF ﬁles. Q In order to drastically increase the volume of books produced in very small numbers every day, what did you change? What imposition tool did you turn to in order to process various books of various lengths on your iGen digital presses? A Now we use Xerox FreeFlow Process Manager to preﬂight our digital ﬁles and send the PDF ﬁles to our custom application. Our custom application manages the sequencing of the books to Impostrip Book Stacker. Book Stacker groups various books together and imposes the ﬁles, then stores the ﬁles on our servers for our production staff to print. Q What kind of productivity did you gain by adding Impostrip Book Stacker to your FreeFlow workﬂow? A In the beginning, we were printing PDF ﬁles to our iGen using a cut and stack feature. This process of producing books was not 40 Innovate spring 08

Table of Contents Feed for the Digital Edition of Innovate Magazine - Spring 2008

Innovate - Spring 2008 Table of Contents 10 Tips for Successful Open Houses The TransPromo Path Escape the Complexity Putting a Price on Value A Welcome Boost to Hospitality Team Approach Earns Accolades Bound Together New Highs in Image Quality Transforming the Business of Processing Photos Predictive Maintenance Making the Right Choice Diving into Digital Book Production Doing More With Less Distributed Document Creation

Innovate Magazine - Spring 2008

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