Innovate Magazine - Spring 2008 - (Page 42)

commercial printer stays one step ahead of competition WITH LESS were chosen as almost equal or equal quality, the company ﬁnally made the decision to purchase a Xerox iGen3 in 2005. Extremely pleased with the performance of their iGen3, Chroma Graphics has had their specially designed building prewired for a second unit in the future. Rusty Coolidge, President of Chroma Graphics, Inc. stands next to a Duplo SCCequipped near-line bookletmaking system with Xerox iGen3 in the background. DOING MORE Duplo digital print finishers solve bindery bottleneck for leading Maryland commercial printer By Mari Ikeda Believing that their present bindery equipment for their offset presses could handle the digital workﬂow as well, the company soon encountered a bottleneck in their bindery process. Rusty Coolidge, President of Chroma Graphics states, “After setting up web-to-print services and national accounts requiring extremely quick turnaround times with jobs to be printed, ﬁnished, and mailed within the same day, we decided we needed to take a hard look at our direction and what we were doing.” After thorough research, they found the ideal digital print ﬁnishing solution in the Duplo SCC (Slitter/Cutter/Creaser) equipped near-line bookletmaking system and DC-645 Slitter/Cutter/Creaser. Output from their iGen3 could simply be taken and loaded into the Duplo equipment for effortless, automated ﬁnishing. Common applications for Chroma Graphics include variable data direct mailers, postcards, and booklets, as well as newsletters, brochures, high-end books, and posters for web-to-print customers. Customers submit jobs via a customized, user-friendly web-to-print solution. Orders received during the day go directly into the system and are then printed on the iGen3. Before purchasing the Duplo SCC bookletmaker, the operator would take pages printed from the iGen3 to the bindery, fold and saddle-stitch them on a large stitcher which handles their conventional printing. They found this very inefﬁcient because digital work had to be scheduled along with their offset work in one bindery. Running on tight schedules, there was no room for error. F Innovate Spring 08 rom its roots as a prepress shop founded 19 years ago, Maryland-based Chroma Graphics, Inc. has transformed itself into a leading commercial printer, attributing its success to its valued sales and production staff, strong customer relationships, keeping abreast of the latest technologies, and automating workﬂow to “do more with less.” With an arsenal of Heidelberg presses and a complete range of bindery equipment, Chroma Graphics ﬁrst began looking into digital printing in 2002. For a conventional printer, digital printing at that time was typically dismissed as being of lesser quality, and the company didn’t feel quite ready. However, after spending countless hours researching and looking at Xerox, Kodak, and HP Indigo digital presses, as well as conducting their own tests comparing offset jobs to digitally printed work only to ﬁnd that the digital pieces 42

Table of Contents Feed for the Digital Edition of Innovate Magazine - Spring 2008

Innovate - Spring 2008 Table of Contents 10 Tips for Successful Open Houses The TransPromo Path Escape the Complexity Putting a Price on Value A Welcome Boost to Hospitality Team Approach Earns Accolades Bound Together New Highs in Image Quality Transforming the Business of Processing Photos Predictive Maintenance Making the Right Choice Diving into Digital Book Production Doing More With Less Distributed Document Creation

Innovate Magazine - Spring 2008

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