Innovate Magazine - Spring 2008 - (Page 8)

innovate perspective Eight Years In, The New Business of Printing Still Drives Profit, Growth BY QUINCY ALLEN PRESIDENT, PRODUCTION SYSTEMS GROUP, XEROX CORPORATION At Drupa 2000, Xerox Corporation introduced some of the ﬁrst digital color presses with output resembling offset. The huge and disruptive implications included transforming the printing industry with a whole new business model, which Xerox called, “The New Business of Printing.” The changes included moving from just-in-case to just-in-time printing, from print-then-sell to sell-then-print, from mass production to mass customization and—making use of the Internet—from printthen-distribute to distribute-then-print. Today, this new business continues to evolve and drive proﬁt and growth, due in large part to the innovations of many readers of this magazine. As evidenced in this issue, print and graphic communications providers continue to push the boundaries of the printing business by applying The Right Technology, The Right Workflow, and The Right Business Model. The recent boom in photo books, calendars, and greeting cards ordered and laid out on the Web using personal photos is a prime example of the synergies of high-quality color, webbased services and just-in-time production. In this issue, Brian Segnit, Manager, Digital Photo and Book Printing Marketing, Xerox Worldwide Graphic Communications Industry, describes the huge opportunity and the successes three disparate businesses have had with xerographic specialty photo products. In the publishing industry, the right technology often involves monochrome printers. In this issue, John Conley, Vice President, Book Publishing Business, Xerox Worldwide Graphic Communications Industry, describes how the advanced image quality of the Xerox Nuvera printers has opened up new opportunities in the professional and university press book markets. He describes how Edwards Brothers Inc., Mercury T his spring, printing industry leaders from around the world will converge at the Drupa international trade fair in Düsseldorf, Germany, where eight years ago, The New Business of Printing was born. Print Productions, and Odyssey Press Inc. have proﬁted in these segments. Personalized printing, too, is having an impact in many niche direct marketing applications. Toni Schottenhammer, Manager, Direct Mail Segment, Xerox Worldwide Graphic Communications Business, describes some of the latest uses of one-toone marketing and personalized printing in the hospitality and travel industries, by The Mahoney Company, Rapid Solutions Group, and Franklin Communications. How do you price personalized printing, which usually delivers better response rates and return on investment than static mailings, but incurs more upfront costs? As described in this issue by Tom Wetjen, Vice President, Xerox Worldwide Graphic Communications Business, some print providers turn to colleagues for help like those in the Xerox Graphic Arts Premier Partners, a global afﬁnity group of leading Xerox print providers. Wetjen describes a fall meeting of the group, at which Premier Partner Waleed Ashoo of Lithexcel, Communications Services Provider, shared his views on value pricing of personalized print communications programs. To help ensure that print providers achieve the right business model for the New Business of Printing, Xerox offers more than 60 ProﬁtAccelerator Digital Business Resources. Gina Testa, Vice President, Channel and Customer Business Development, Xerox Production Systems Group, describes how two print providers—Creative Marketing Solutions and Blue Results—staged successful open houses using one of those tools, the Xerox ProﬁtAccelerator Open House and PR Kit. Eight years into it, The New Business of Printing still has considerable running room for innovation and growth. More than ever before, Xerox can help print providers ﬁnd the right technology, the right workﬂow, and the right business model to succeed. To learn more, visit the Xerox booths at On Demand and Drupa, where The New Business of Printing will once again be front and center. Innovate spring 08 8

Table of Contents Feed for the Digital Edition of Innovate Magazine - Spring 2008

Innovate - Spring 2008 Table of Contents 10 Tips for Successful Open Houses The TransPromo Path Escape the Complexity Putting a Price on Value A Welcome Boost to Hospitality Team Approach Earns Accolades Bound Together New Highs in Image Quality Transforming the Business of Processing Photos Predictive Maintenance Making the Right Choice Diving into Digital Book Production Doing More With Less Distributed Document Creation

Innovate Magazine - Spring 2008

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