Mailing Systems Technology - February 2008 - (Page 17)

rity of mailpieces has intensiﬁed. The stakes have never been higher: regulatory agencies look for data accuracy and system integrity, and organizations must demonstrate a clear chain of custody and the ability to preserve that chain as evidence. Given these factors, organizations can beneﬁt from an assessment of how their document processing systems perform in the face of regulatory and legal scrutiny. Often, new measures are needed to ensure that the risks are minimized. • How are documents tracked and audited during the printing and mailing process? • Do existing systems ensure the accuracy and security of information at each step? • How do changes in regulatory requirements affect corporate risk and exposure? The Opportunity of Documents While the expense and liability connected with corporate document processing can be signiﬁcant, the opportunity to improve document performance is profound. Documents drive revenue, and how convincingly they perform can make the difference between proﬁt and loss. Indeed, for many organizations, documents are the product, the only tangible evidence of the service provided. As fundamental touchpoints to clients, customers and consumers, the potential of documents to serve as revenue generators should not be overlooked. Personalized documents capitalize on collected customer data to rise above the din of competitive messages. For years, the best that many organizations could hope for were mass marketing mailpieces that performed at rather disappointing response rates. Today, with thoughtful data integration and document composition, the ability to produce “one-to-one” documents that command dramatically improved customer response is within reach. With the goal of increasing revenue and expanding market share, organizations have an obligation to assess existing resources that can optimize their customer-facing documents. • Do customer documents take advantage of existing customer data stores? • Are customer documents effective in terms of their content and message? • How can upstream use of customer data help optimize the downstream printing and mailing process? In our next installment, we’ll explore they key beneﬁts of implementing an ADF so- lution, including a look at how integration and tracking can increase ROI. Mike Maselli is Executive Director of Business Management for BÖWE BELL + HOWELL. Contact him at Mike.Maselli@bowebellhowell. com, or visit www.bowebellhowell.com for more information. WWW.MAILINGSYSTEMSTECHNOLOGY.COM | FEBRUARY 2008 17 http://www.bowebellhowell.com http://www.MailingSystemsTechnology.com

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Mailing Systems Technology - February 2008 Contents Editor’s Note Peer to Peer How to Green Your Mail Center Adopting an Automated Document Factory Warning! Avoid Negative Financial Impact More Productivity, Less Expense BCC Software Formscan A Smooth Transition Kate’s Slate Products & Services Advertiser Index Sho Time

Mailing Systems Technology - February 2008

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