Mailing Systems Technology - February 2008 - (Page 21)

mercial options that favor a presort vendor with access to more robust MLOCR equipment resulting in higher qualiﬁcation rates. Even mailers using MLOCRs downstream should consider CASS deployment. This will reduce MLOCR passes and the cost to implement upfront exception processing, which may be difﬁcult as addresses are read on the ﬂy in a pure MLOCR environment. CASS Electronic Delivery-Point Barcode Applications — To eliminate MLOCR read errors and control barcode services, mailers should consider applying the new Intelligent Mail Barcode (IMB) during document composition or printstream processing. Printstream-engineering and documentcomposition tools take the barcode information produced from the CASS Coding/ Move Update process and directly convert it to a font or image that can be rendered on the document. The process prevents any read errors that may occur while interpreting the address block. The resultant CASS/Move Update output ﬁle allows companies to easily make updates and mandated changes. It is important to implement in-house quality control in barcode application to ensure the highest degree of integrity and USPS mail acceptance. Intelligent Mail Barcode — Companies should consider their 12-18 month needs to migrate to the IMB, a multi-service barcode already in voluntary service. The IMB will be mandated for First-Class by early 2009. This delivery barcode can also allow companies to leverage new services, such as track-and-trace and move-update data though in-house generation and application. Of high importance is the encoding of unique identiﬁers in the barcode that allow companies and business units to tie tracking and move events back to their customers and speciﬁc mail documents. While third-party mail houses may be capable of generating the new barcode by 2009, corporate mailers may beneﬁt from controlling other services by encoding and applying it to their outbound documents. Measuring the total DPV ﬁnancial impact is not just about complying with the new CASS Cycle L requirement. It is an opportunity for corporate mailers to analyze and assess their customer communication impact and cost — and to make changes to maximize the full potential of their mailstream. In an effort to ensure compliance and minimize ﬁnancial impact, every business should analyze their unique mailstream needs. Armed with this knowledge, companies can then identify the total DPV impact across the enterprise and leverage the visibility to bad addresses that DPV provides. Contact Kevin Conti, Director of Mailing Solutions, Pitney Bowes’ Group 1 Software at 630-699-8658 or Kevin_Conti@g1.com. WWW.MAILINGSYSTEMSTECHNOLOGY.COM | FEBRUARY 2008 21 http://www.MailingSystemsTechnology.com

Table of Contents Feed for the Digital Edition of Mailing Systems Technology - February 2008

Mailing Systems Technology - February 2008 Contents Editor’s Note Peer to Peer How to Green Your Mail Center Adopting an Automated Document Factory Warning! Avoid Negative Financial Impact More Productivity, Less Expense BCC Software Formscan A Smooth Transition Kate’s Slate Products & Services Advertiser Index Sho Time

Mailing Systems Technology - February 2008

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