Mailing Systems Technology - May/June 2008 - (Page 30)

bers of DMA should use their “Recycle Please” logo on all correspondence, direct mail components and marketing collateral that can be recycled. Members of Envelope Manufacturers Association should use EMA’s “Recycle Please” logo on envelopes that can be recycled. In addition, printers, envelope converters and mailing services companies should use these logos on all packing, packaging materials and cartons that can be recycled. 3 Demonstrate your commitment. Mem- Show your colors. anecdotal evidence that being one of the ﬁrst pieces of advertising mail to a new address has a positive impact on response rate. Know your state legislators. Legislators pay attention to constituents — especially in an election year. Be prepared to contact your state legislators if a Do Not Mail bill is introduced in your state. Many legislators are unaware of the economic impact of mail and the impact that Do Not Mail could have on the Postal Service’s ability to continue six-day universal mail service. stituents. Save your eﬀorts for the state where your vote counts. 5 of Do Not Mail is consumers are simply annoyed by the build-up of direct mail advertising in the home. Mailers should be working with list and mailing service providers to ensure that “clean” lists are maintained and used. Ask mailing service providers to identify options for address correction that are applied as close to the mail date as possible. Often, NCOA and CASS processing is run weeks prior to the mail date and an astonishing number of moves occur in-between. In addition to saving resources and postage by mailing only to accurate addresses, we have 4 One of the arguments made by proponents Practice good hygiene. Mail Moves America is closely monitoring the introduction of Do Not Mail legislation and has done a truly amazing job with organizing testimony for hearings that do take place. International Paper launched www.ipmovesthemail. com that includes a “Take Action” tool to communicate with your elected oﬃcials if there is an attempt to introduce legislation in your state. The tool provides a customizable letter template that will identify your elected representatives and preferred method of receiving communications. It is important to recognize that elected oﬃcials rarely — if ever — respond to non-con- before printing copies of e-mails rather than creating an electronic archive. Train oﬃce staﬀ to make two-sided copies and use energysaving features of oﬃce equipment. Investigate electronic prooﬁng if you’re not already using it to replace hard-copy sign-oﬀs and audits. Conduct an audit of chemicals and solvents used in your operation and include cleaning supplies. Is there a “greener” alternative that can be tested and put into use? 6 Encourage employees to think twice Practice what you preach. Trade organizations and industry coalitions are leading the ﬁght against Do Not Mail. Their eﬀorts to date have been remarkable. Your dues are important but your participation is invaluable. Debora Haskel is VP of Marketing at IWCO Direct, a provider of integrated direct mail production services and marketing solutions. She can be reached at Debora.Haskel@iwco.com. 7 of trade organizations. Become an active member 30 MAY-JUNE 2008 | WWW.MAILINGSYSTEMSTECHNOLOGY.COM http://www.mailsystemstechnology.com

Table of Contents Feed for the Digital Edition of Mailing Systems Technology - May/June 2008

Mailing Systems Technology - May/June 2008 Contents Editor’s Note Peer to Peer It’s an Inside Job Greening Your Mail Center Adopting an Automated Document Factory Intelligent Mail and Address Quality 7 Steps to Combat “Do Not Mail” A Successful Resolution Q&A with Dan G. Blair, Chairman, Postal Regulatory Commission The Intelligent Mail Barcode Developing High-Performance Teams Simple Strategies to Save You Money A Powerful Social Network With Change, Comes Opportunity Increasing the Deliverability of Mail Kate’s Slate Products & Services People of Distinction Advertiser Index Sho Time

Mailing Systems Technology - May/June 2008

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