Mailing Systems Technology - July/August 2008 - (Page 6)

PUBLISHER Editor’s Note BY DAN O’ROURKE Ron Brent Dan O’Rourke, CMM dan.o@rbpub.com EDITOR MANAGING EDITOR Erin Eagan erin.e@rbpub.com Robert Barrette, Jim Cochran, Terrence M. Doeberl Mark Fallon, Edmond Francis, Marshall Keith James Kate Muth, Harry Stephens, John Wolf Rachel Spahr rachel@rbpub.com CONTRIBUTING WRITERS A Few Housekeeping Items This issue of Mailing Systems Technology features our “Who’s Who in the Mailing Industry” segment. The Who’s Who section is dedicated to those in our industry providing you with goods and services. If you are looking for a handy shortcut to mail industry resources, this Who’s Who is the resource tool for you. Check it out for a closer look at companies you have seen at shows, received direct mail from or just heard about — a resource providing solutions and ideas. Let our Who’s Who be your guide. It’s no secret that businesses are hurting and that your operation is likely under some severe costcutting constraints. Transportation costs are going through the roof, and to compensate, you must cut operational costs. Many companies make the mistake of ﬁrst cutting training budgets. This is a huge mistake. If you want your operation to lag and falter, cutting training will do it faster than anything. This is especially true of travel-based training. Interacting with your peers is one of the best methods of discovering cost-saving methods used in business (and by your competitors). You must keep abreast of mail industry developments and learn what’s eﬀective for increasing production and containing costs. By hunkering down with a bunker mentality, you’re going to fail. A good step in the right “face-to-face” education direction? — our mailing track in the Document Strategy Forum this September 10-12 at the Hyatt regency O’Hare in Chicago. Make your plans now. Mailing Systems Technology is now well into the development and operation of our multi-channel information model. With most new technology-based program oﬀerings, there may be a few bugs. As we reﬁne and expand this new and exciting model, we want to be sure everyone who wishes to participate in the various methods of communication we now oﬀer — print, digital, e-news, enewsletters, web, events and forums — has the opportunity (and tools) to do so. We have received a few enquiries regarding issues with receiving the various electronic versions. If you have attempted to subscribe to any of our oﬀerings and feel there may have been problems subscribing or in our delivery of electronic information, please email me at dan.o@rbpub.com. Remember to check your “junk mail” folder to see if our emails have inadvertently gone into it. If they have, please select the “Not Junk” button. Also, if you opt out of our emails, (i.e. notiﬁcation about a webcast or the e-newsletter), you are automatically opted out of any e-communication from us. We also need your assistance to assist you! As we prepare to evaluate input into our annual Wage & Operations Survey, I want to thank all of you who have completed the survey. I also want to ask the rest to PLEASE participate. The results, presented in our September and November issues, are your view into the mailing industry — your “where do we stand” look at your operation. The key to keeping the results of this survey the best and most comprehensive in the mailing industry is your input. So, again, I ask for you to take the time to complete the survey by simply logging on to www.MailingSystemsTechnology.com. We’ll crunch the numbers and let you know where you — and your operation — stand. The more input, the better the results. As always, thanks for reading Mailing Systems Technology. CIRCULATION ADVERTISING 608-241-8777 Ken Waddell ken.w@rbpub.com GRAPHIC DESIGN Meghan McCombs, Liz Hauser, Greg Middleton 2901 International Lane Madison WI 53704-3128 608-241-8777 • Fax 608-241-8666 rbpub@rbpub.com www.MailingSystemsTechnology.com Volume 21, Issue 5 Subscriptions are free to qualiﬁed recipients: $20 per year to all others in the United States. Subscription rate for Canada or Mexico is $40 per year, and for elsewhere outside of the United States is $45. Back issue rate is $5. Send subscriptions to: Mailing Systems Technology, PO Box 259098, Madison WI 53725-9098; or call 608-241-8777; fax 608-241-8666; e-mail rbpub@rbpub.com or subscribe online at www.MailingSystemsTechnology.com. For quality, customized reprints, please contact our exclusive reprint provider. FosteReprints • 866-879-9144 • www.marketingreprints.com. All material in this magazine is copyrighted ©2008 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to Mailing Systems Technology, RB Publishing Inc. or its staﬀ becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or Mailing Systems Technology. RB Publishing Inc. and/or Mailing Systems Technology expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. Mailing Systems Technology (ISSN 1088-2677) [Volume 21, Issue 5] is published seven times per year ( January [including the Annual Resource Guide], February, March-April, May-June, July-August, September-October, November-December) by RB Publishing Inc., 2901 International Lane, Suite 200, Madison WI 53704-3128, 608-241-8777. Periodicals postage paid at Madison WI and additional oﬃces. Postmaster: Send address changes to: Mailing Systems Technology PO Box 259098 Madison WI 53725-9098 6 JULY-AUGUST 2008 | WWW.MAILINGSYSTEMSTECHNOLOGY.COM http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.marketingreprints.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com

Table of Contents Feed for the Digital Edition of Mailing Systems Technology - July/August 2008

Mailing Systems Technology - July/August 2008 Contents Editor’s Note Peer to Peer The Economics of Inkjet Addressing Virtual Mailstream Management Guarding Your Internal Documents Top It Off With Training Implementing Digital Mail Saving You Money Kate’s Slate Products & Services Advertiser Index Sho Time Who’s Who Company Profiles BCC Software BÖWE BELL + HOWELL Collins Ink Corporation Datatech SmartSoft Endicia Hasler, Inc. Kern, Inc. Kirk-Rudy Mail Quip, Inc. MCS, Inc. Melissa Data MidSouth Technologies, a NPI Company Neopost NPI Parascript Pitney Bowes Inc. Rena Systems Satori Software, Inc.

Mailing Systems Technology - July/August 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.