Mailing Systems Technology - September/October 2008 - (Page 33) USPS they moved. As a step up, you may want to consider using some industry tools to locate those moving people and businesses. 2 FASTforward Multi-Line Optical Character Reader (MLOCR) processing (for letter size pieces only) that are sorted at a presort vendor on their MLOCR equipment before going to the USPS. 3 Address Change Service (OneCode ACS) in conjunction with an Intelligent Mail Barcode and business entity ID, or MID as it’s now called, an excellent post-mailing process to keep up with those people who move after you’ve run your file through NCOA. code and pre-printed on piece ancillary service endorsement. Another good post-mailing tool. • Address Service Requested: Forwarding and return, new address provided • Return Service Requested: No forwarding, only return, new address provided • Change Service Requested: No forwarding or return, new address provided • Electronic Service Requested — OneCode ACS IMB • Encouraged where a printed on-piece endorsement is required or desired. Can use same envelope stock across classes and products — OneCode ACS 4 Address Change Service (ACS) used with an ACS participant 5 Approved on-piece ancillary service endorsement without ACS, post mailing tool — however, be sure to update your file with the notices you get back. • Address Service Requested, Return Service Requested, Change Service Requested, Forward Service Requested, (new address notification provided only with return) Have some crackers with your soup, and consider these points on the side. Take the new updated address information and apply it to the primary database, if you or the mailer owns it. If you do not, you’ll just be updating that address again until the point when you can no longer obtain the move information (after 48 months). If you are renting a file, ask if the addresses meet the Move Update requirement and the answer should be (in my opinion) yes. If you get a yes, have the provider give you documentation proving when the file was processed to be sure you’re within the 95-day requirement. If you are a mail service provider and are being told that the file does meet Move Update, you can ask that the mail owner sign form PS6014 found on the USPS’ site at http://ribbs.usps.gov. Depending on when you download it, be sure it’s the updated form indicating 95 days prior to mailing and NOT the current 185 days. Another question asked pertains to newly added addresses to a database that has been processed through one of the approved tools. A new address can “ride along” until the next update process. I could go on and on, but the soup’s getting cold. Alphabet Soup is good for you and the direct marketing industry. Eat it, or else! Wanda Senne is National Director Postal Development (a.k.a. Postal Princess) at World Marketing. Contact her at wsenne@worldmarkinc.com. WWW.MAILINGSYSTEMSTECHNOLOGY.COM | SEPTEMBER-OCTOBER 2008 33 http://ribbs.usps.gov http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com
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