Mailing Systems Technology - September/October 2008 - (Page 35) letter and interoffice mail. The advantages of advanced reader technology can be easily defeated by missing, multiple, mixed, unnecessary or incomplete records. Therefore, a significant component of the setup was to define a database, describing companyspecific address structure, fields specifying a destination and a list of potential addressees. The company worked closely with the vendor to set up a database with an import utility that would interface to the company’s enterprise system to update changes to end destinations and keep track of personnel turnover. Prior to the implementation, interoffice envelopes were not optimized for read rates, a common problem. Based on the vendor’s feedback, the envelopes were redesigned, and the old ones were phased out. The sorter now handles most of the incoming mail, saving significant labor expenditures. Example 2 This is a classic remittance processing (lockbox) company that handles between 50,000 to 130,000 pieces on a daily basis. The company selected a letter sorter with a three-tier bin section to minimize the footprint requirements and maximum throughput. The reader was set up to read multiple parameters — the barcode, P.O. Box, department/mailcode values and handwritten mail. The system uses specifickeywords to cover common spelling variations of P.O. Box and Department. A network server was utilized to update the sorter database with changes in client accounts. The new solution resulted in an assignment rate in the 90% range. The sorter runs multiple shifts and is also used for sorting outgoing mail and earning USPS pre-sort discounts. Example 3 A variation of the remittance processing application was implemented at a premier financial services provider. This company needed to identify and separate mail with checks. A letter sorter was selected with a metal detector, thickness detector and in-line opener. Thickness detectors are used to identify mail that may also include a remittance slip and/or check within an envelope. The system sorts and opens (in a single pass) only mailpieces that meet specific criteria and do not contain metal pieces. Example 4 One of the largest car and home insurers in the country took extra strides to design a mail-friendly envelope. Anywhere from 30,000 to over 100,000 letter-sized mailpieces per day needed to be handled with time-sensitive payments processed based on a numeric code visible on the face of the envelope. A letter sorter was selected as the transport to process return envelopes. The solution performs an in-line calculation on a numeric code read from the envelope to determine the time available until the payment is due and uses this as the basis for sorting mailpieces, in conjunction with other parameters The numeric code was designed to be read efficiently, resulting in a very high assignment rate. This is an example in which careful design of the mailpiece maximizes the sorter’s performance. Key Success Factors Sorting knowledge often resides with a few individuals. When moving to an automated sorting solution, it is important to systematically capture the latest information in the system. Source information needs to be identified, and a mechanism should be set in place (preferably automated) to keep the sorting system updated with the latest information. In some cases, the address structure is such that no single component of the address is sufficient to determine the end destination. The solution is to identify addressing patterns and configure the system to utilize unique combinations of address components rather than individual components. When mail is sorted to a very large number of sort destinations, often several times the number of sort bins, multiple pass schemes can be established to optimize bin usage, while high-volume destinations are out-sorted in the first pass. Frequent change of end destinations/clients is a common problem. This is true both for remittance processing environments and for organizations with a high volume of incoming mail. Manually updating the database and sort scheme is often inefficient and errorprone. The database should contain the most comprehensive data, specifying valid fields and their values for a particular company. The need for database preparation tools for maintaining and keeping a corporate database up-to-date can not be underestimated. The best solution is often to work with the vendor to set up an automated database update utility to keep the sorting system updated with changes to the end destinations. Beyond Incoming Mail Sorting There is an increasing trend by customers to use sorters beyond basic sorting to perform verification and/or data capture, transferring data read, or measured, from mail to other enterprise systems and enable other business functions. Many organizations improve the ROI of the sorting solution by handling multiple sorting activities on the same machine. USPS provides discounts for pre-sorted mail (provided minimum quantities are met), for one. It is also possible to use mail processing machines to sort incoming mail in the morning, for example, and then run outgoing mail in the afternoon. A sorter will make it possible to commingle multiple jobs from an inserter as well, maximizing USPS discounts. Efficiencies such as these can enable organizations to go with a higher throughput sorting solution to achieve greater benefits for various departments. Given these examples, it should be clear that a broad range of possibilities exist for optimizing the efficiency of incoming mail processing. As in other areas, there is a tradeoff between simplicity and efficiency. Some organizations prefer to reduce complexity at the loss of efficiency, in the interest of keeping operations simple. However, current technology makes yesterday’s complex operations simpler to handle the needs of today. Correctly chosen systems and close interaction with the vendor will enable a simpler, clearer, more efficient process. New technology improvements make it possible to increase efficiency without necessarily increasing operational complexity — with significant benefits to any business. George Varghese is the Product Manager, Sorting Products for BÖWE BELL + HOWELL, a provider of document processing and postal solutions. He can be reached at george.varghese@bowebellhowell.com or 847-423-7515. Kaz Jaszczak is the Director of Product Planning and Operations for Parascript, LLC, an address recognition and interpretation company. He can be reached at kaz.jaszczak@parascript.com or 303-381-3153. WWW.MAILINGSYSTEMSTECHNOLOGY.COM | SEPTEMBER-OCTOBER 2008 35 http://www.MailingSystemsTechnology.com
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