Mailing Systems Technology - November/December 2008 - (Page 11) INTELLIGENT MAIL BARCODE 14% no IMPLEMENTATION PLANS DECISION DEPENDS ON: undecided 23% 63% yes #1 #2 #3 Cost Need to benefit Need more info Most mail managers plan to implement IMB. For those who are undecided, cost is the #1 factor that will tip their decisions. WHO’S ONBOARD 2%2% FIRST CLASS 21% no Lettershop/Presort Printer Manufacturer Transactional* Education 0 20 0 Government/Non-profit Business Service 0 20 40 92% 79% 54% 53% 51% 20 60 48% 0 40 80 20 4% 51% yes 17% undecided 28% 17% 18% 26% 60 100 21% 40 29% 29% 23% 80 31% 100 80 100 STANDARD undecided 14% 3% no 38% 40 0 0 60 80 100 YES NO UNDECIDED Companies providing mail services to their customers 100 20 40 60 80 will 40 the first 60 jump on80 be to board. 100 20 26% 36% 60 83% yes Standard Mailers are more apt to implement IMB. advanced 40% IMPLEMENTATION LEVEL basic 35% Government Education Manufacturing Printing Lettershop/Presort 33% 29% 21% 40 60 0 BASIC 62% 55% 54% 38% 51% 45% 54% 80 20 23% 25% 27% 15% 20% 19% 29% 20% 34% don’t know 25% Transactional* 0 20 Of those who have decided, most will implement the advanced level of IMB. Business Service 8% 0 20 ADVANCED 100 100 40 60 38% 80 DON’T KNOW 80 100 PLANS FOR USE Tracking Address Hygiene Electronic Postage Payments 0 20 0 40 IMB TECHNOLOGY 40 60 80 60 20 80 40 60 100 100 67% 62% 33% 70 60 80 70 Upgrade Current Equipment 0 New Equipment 13% 20 40 60 80 75% 100 Printer Vendor Hasn’t Informed Us of Upgrade Possiblities 20% 70 60 80 70 80 Beyond automation discounts, tracking will be 0 next biggest use for IMB. 60 the 20 30 40 50 0 10 10 20 30 40 50 *Transactional=Insurance, financial, utilities, health, communication 80 Most managers are planning on upgrading 0 current equipment to apply IMB. 60 10 0 20 10 30 20 40 30 50 40 50 WWW.MAILINGSYSTEMSTECHNOLOGY.COM | NOVEMBER-DECEMBER 2008 11 http://www.MailingSystemsTechnology.com
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