Mailing Systems Technology - November/December 2008 - (Page 17) with an inserter, BÖWE BELL + HOWELL offers a several methods of driving Printegrity. First, it can use the read-and-print capability driven by its JetVision system or it can communicate directly between Printegrity and the inserter system to drive the printer. When used in a transpromo application, Printegrity can print dynamic or fixed graphics, text or logos based on the information provided by JetVision or the inserter system. Vertical DPI is available at 300 or 600 and horizontal DPI ranges from 75 to 600. Pitney Bowes offers the EFS Envelope Finishing System which provides similar functionality to BÖWE BELL + HOWELL’s Printegrity. Pitney Bowes’ EFS is an integrated printing and scanning solution. Integrated scanning capabilities support numerous integrity checks on the mailpiece such as verification of correct sequence and/ or return address. The EFS integrates with many Pitney Bowes inserting platforms including the APS, FPS and the Series 8 and 9 inserting systems. The EFS printing capacity is utilized to print variable return addresses, mailing addresses, custom images, various postal barcodes and manifest keyline and variable messaging. Kern integrates inline inkjet printing with its mailFactory Output Control module and drives variable data from the inserter control file to the printer. Kern solutions utilize HP45 cartridge technology inkjet systems such as MCS, Buskro or DDS. Kern integrates the inkjet solution with several of its inserting platforms including the Kern K3500, K2500, K2600 and K3000. The Kern integrated inkjet solutions achieve 300 DPI at the full throughput speeds of its inserter platforms. COMING SOON: ENVELOPE COLOR PRINTING ON INSERTERS In response to transpromo market demands, Hewlett Packard’s (HP) Specialty Print Systems (SPS) exhibited a new four-color (CMYK) envelope printing system in its transpromo/transactional printing demonstration at drupa 2008. The demonstration, a collaborative technology demonstration by HP, Pitney Bowes and MCS previewed highspeed color inkjet printing inline on a Pitney Bowes APS high-speed inserting platform at 18,000 envelopes per hour. Print quality was 450 x 600 DPI with dynamic content driven by the same MRDF control file that drives the APS. The APS was equipped with the MCS print for address printing and HP Scal- able Print Technology four-color print heads for variable color transpromo messaging. The results provided a glimpse into the nearfuture of dynamic color inkjet printing on envelopes during the finishing process. The transpromo application in the HP, Pitney Bowes and MCS demonstration will provide another way to place transpromo dynamic messaging and graphics in color on envelopes. NOT JUST A CONTAINER Gone are the days when an envelope was simply a container used to deliver a document. Transpromo production technologies are opening up new ways for enterprises to transform traditional transactional documents in standard addressed envelopes into personalized customer communication with eye-catching color graphics and personalized messaging on the envelope, to urge recipients to open, read and respond to the contents. Dynamic inline envelope creation enabling inline envelope printing or inline monochrome and color inkjet envelope printing have forever changed the designation of an envelope as just a container. Steve Watters is a principal analyst working with Madison Advisors. For more information, email stevewatters@madison-advisors or visit www.madison-advisors.com. a WWW.MAILINGSYSTEMSTECHNOLOGY.COM | NOVEMBER-DECEMBER 2008 17 http://www.madison-advisors.com http://www.MailingSystemsTechnology.com
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