Mailing Systems Technology - January/February 2009 - (Page 22) From the Source Building a Value Proposition for an Already Invaluable Mail Service Current, stark economic realities force all of us to change the way we think about the tools and processes we count on to be successful. Like many of you, the Postal Service faces broad challenges and continues to explore and adopt changes to help us meet the needs of customers, who seek to acquire and retain their customers so they can sustain and grow their businesses. At the USPS, we increasingly focus on how we can add value to an already invaluable mail service. As the new Senior Vice President responsible for Mailing Services, my vision is to build on the mail system as it stands, focusing on the value of today’s mail as a versatile, proven, powerful communications device. For me, a great place to start the conversation about improving the value of mail and how we work together to do that begins with the perspective of Customer Value Propositions. So what are they? They represent promised benefits — or a set of experiences — customers will get in exchange for buying or using your product or service. It’s much more than “what’s in the box” or what the tagline of an ad implies will be yours. It’s essential to consider in broad terms. It is important to make conscious choices of what to include or leave out of your overall value proposition. Your customers have the final decision on whether or not your product or service best meets their needs. They’ll decide based on what they get for what they spend, as well as what they might forego when choosing your Customer Value Proposition over another. Let’s talk about mail’s value propositions starting with what it does best… It works. It gets the job done. It can be highly targeted, and it gets read. Done right, it cre- 22 JANUARY - FEBRUARY 2009 a www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com
Table of Contents Feed for the Digital Edition of Mailing Systems Technology - January/February 2009 Mailing Systems Technology - January/February 2009 Contents Editor's Note Real Life Management Software Bytes Employing Technology Everything IMB Ship It Best Practices What You Think From the Source Combat "Do Not Mail" Getting to Know Mail.dat How NOT to Run Your Operation Reality Check New Products & Services Advertiser Index Pushing the Envelope Mailing Systems Technology - January/February 2009 Mailing Systems Technology - January/February 2009 - (Page CW1) Mailing Systems Technology - January/February 2009 - (Page CW2) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page Cover1) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page Cover2) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page 3) Mailing Systems Technology - January/February 2009 - Contents (Page 4) Mailing Systems Technology - January/February 2009 - Contents (Page 5) Mailing Systems Technology - January/February 2009 - Editor's Note (Page 6) Mailing Systems Technology - January/February 2009 - Editor's Note (Page 7) Mailing Systems Technology - January/February 2009 - Real Life Management (Page 8) Mailing Systems Technology - January/February 2009 - Real Life Management (Page 9) Mailing Systems Technology - January/February 2009 - Software Bytes (Page 10) Mailing Systems Technology - January/February 2009 - Software Bytes (Page 11) Mailing Systems Technology - January/February 2009 - Employing Technology (Page 12) Mailing Systems Technology - January/February 2009 - Employing Technology (Page 13) Mailing Systems Technology - January/February 2009 - Everything IMB (Page 14) Mailing Systems Technology - January/February 2009 - Everything IMB (Page 15) Mailing Systems Technology - January/February 2009 - Ship It (Page 16) Mailing Systems Technology - January/February 2009 - Ship It (Page 17) Mailing Systems Technology - January/February 2009 - Best Practices (Page 18) Mailing Systems Technology - January/February 2009 - Best Practices (Page 19) Mailing Systems Technology - January/February 2009 - What You Think (Page 20) Mailing Systems Technology - January/February 2009 - What You Think (Page 21) Mailing Systems Technology - January/February 2009 - From the Source (Page 22) Mailing Systems Technology - January/February 2009 - From the Source (Page 23) Mailing Systems Technology - January/February 2009 - Combat "Do Not Mail" (Page 24) Mailing Systems Technology - January/February 2009 - Combat "Do Not Mail" (Page 25) Mailing Systems Technology - January/February 2009 - Getting to Know Mail.dat (Page 26) Mailing Systems Technology - January/February 2009 - Getting to Know Mail.dat (Page 27) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 28) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page Blowin1) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page Blowin2) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 29) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 30) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 31) Mailing Systems Technology - January/February 2009 - Reality Check (Page 32) Mailing Systems Technology - January/February 2009 - Advertiser Index (Page 33) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page 34) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page Cover3) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page Cover4)
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