Mailing Systems Technology - January/February 2009 - (Page 23) With David Shoenfeld, U.S. Postal Service ates an emotional response and triggers actions while achieving measurable results. Mail is tangible, tactile and it’s easy to share. Unlike many forms of advertising, it persists… you can retrieve it from the counter to read again at your convenience. And, importantly, there’s a remarkable and repeatable activity that happens every time you bring in the mail, sort it, open it and decide how it helps you do things you like to do — or need to do. We call it the Mail Moment, and it is a daily event, a ritual that is a part of our lives. When mail is well-represented within your multi-channel marketing mix, you should expect superior campaign results, measurable gains in program ROI and stronger customer relationships that deliver higher rates of profitable revenue growth. Take a moment to consider the current mailing environment and visualize where that will be in the near future. Focus on ways to encourage specific customer behaviors that we want to see change or increase. That perspective can be our guide as we continue the conversation on how to craft and enhance the value of mail and related services the industry provides. This attitude can lead to new approaches to enter, grow or harvest on more favorable terms to boost profitable growth and strengthen operational performance. David Shoenfeld was named Senior Vice President of Mailing Services in July 2008. He reports to the President, Shipping and Mailing Services, and is responsible for the growth and development of all postal mailing products, including First-Class Mail, advertising mail and Parcel Post. These products produce nearly 90% of all Postal Service revenue. Shoenfeld has more than 30 years of leadership experience, including 20 years at Federal Express, where he rose through the ranks to become Senior Vice President, Worldwide Marketing. a www.MailingSystemsTechnology.com a JANUARY - FEBRUARY 2009 23 http://www.MailingSystemsTechnology.com
Table of Contents Feed for the Digital Edition of Mailing Systems Technology - January/February 2009 Mailing Systems Technology - January/February 2009 Contents Editor's Note Real Life Management Software Bytes Employing Technology Everything IMB Ship It Best Practices What You Think From the Source Combat "Do Not Mail" Getting to Know Mail.dat How NOT to Run Your Operation Reality Check New Products & Services Advertiser Index Pushing the Envelope Mailing Systems Technology - January/February 2009 Mailing Systems Technology - January/February 2009 - (Page CW1) Mailing Systems Technology - January/February 2009 - (Page CW2) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page Cover1) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page Cover2) Mailing Systems Technology - January/February 2009 - Mailing Systems Technology - January/February 2009 (Page 3) Mailing Systems Technology - January/February 2009 - Contents (Page 4) Mailing Systems Technology - January/February 2009 - Contents (Page 5) Mailing Systems Technology - January/February 2009 - Editor's Note (Page 6) Mailing Systems Technology - January/February 2009 - Editor's Note (Page 7) Mailing Systems Technology - January/February 2009 - Real Life Management (Page 8) Mailing Systems Technology - January/February 2009 - Real Life Management (Page 9) Mailing Systems Technology - January/February 2009 - Software Bytes (Page 10) Mailing Systems Technology - January/February 2009 - Software Bytes (Page 11) Mailing Systems Technology - January/February 2009 - Employing Technology (Page 12) Mailing Systems Technology - January/February 2009 - Employing Technology (Page 13) Mailing Systems Technology - January/February 2009 - Everything IMB (Page 14) Mailing Systems Technology - January/February 2009 - Everything IMB (Page 15) Mailing Systems Technology - January/February 2009 - Ship It (Page 16) Mailing Systems Technology - January/February 2009 - Ship It (Page 17) Mailing Systems Technology - January/February 2009 - Best Practices (Page 18) Mailing Systems Technology - January/February 2009 - Best Practices (Page 19) Mailing Systems Technology - January/February 2009 - What You Think (Page 20) Mailing Systems Technology - January/February 2009 - What You Think (Page 21) Mailing Systems Technology - January/February 2009 - From the Source (Page 22) Mailing Systems Technology - January/February 2009 - From the Source (Page 23) Mailing Systems Technology - January/February 2009 - Combat "Do Not Mail" (Page 24) Mailing Systems Technology - January/February 2009 - Combat "Do Not Mail" (Page 25) Mailing Systems Technology - January/February 2009 - Getting to Know Mail.dat (Page 26) Mailing Systems Technology - January/February 2009 - Getting to Know Mail.dat (Page 27) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 28) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page Blowin1) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page Blowin2) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 29) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 30) Mailing Systems Technology - January/February 2009 - How NOT to Run Your Operation (Page 31) Mailing Systems Technology - January/February 2009 - Reality Check (Page 32) Mailing Systems Technology - January/February 2009 - Advertiser Index (Page 33) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page 34) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page Cover3) Mailing Systems Technology - January/February 2009 - Pushing the Envelope (Page Cover4)
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