Mailing Systems Technology - January/February 2009 - (Page 30)

print operations? They get to ﬂex a little muscle in their internal power struggle, plus control when ﬁnishing receives their work. Or you might have a bad habit of not reconciling the entire direct mail production run by reasoning that recipients who didn’t receive Similarly, not accounting for all of the direct mail package offers is a bad habit to get into because you allow poor quality and complacency to take root in your operation. To obtain longer breaks, the operation is trading off having a high-quality, high-integrity production process. When you look at it that way, it doesn’t seem To effect a change in habits, one needs to bring the action back into the realm of consciousness and regain the ability to make choices. those damaged packages weren’t expecting the offer anyway. Here, the payoff is that you exhibit less control and quality, but ﬁnish the job faster and take a longer break. like you are making very wise choices, does it? There has to be a better way. Knowing which steps to take can be confusing or crystal clear. How clearly your organization sees the next step is directly proportionate to next step clarity. It’s obvious that organizations that are confused about their future direction and strategy are also confused about what to do today. We see it all the time. What’s the Trade-Off? Next, take a look at the trade-off. What is the cost of your habit? This process is generally straightforward and much easier. Just reﬂect on why it is considered a bad habit in the ﬁrst place. Delivering the printed ﬁles only halfway to their destination is a bad habit because it leaves everybody feeling tense and tears down the communication lines and teamwork that are essential for success. The print operation is trading a temporary sensation of power for the productivity and ﬁnancial success of your organization. Time to Make a Choice! After evaluating both sides of the proposition — your payoff and your trade-off — it’s time to choose. By raising the level of consciousness in speciﬁc areas of focus, such as quality, process integrity and utilization, it’s no longer an involuntary act. The 30 JANUARY - FEBRUARY 2009 a www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com

Table of Contents Feed for the Digital Edition of Mailing Systems Technology - January/February 2009

Mailing Systems Technology - January/February 2009 Contents Editor's Note Real Life Management Software Bytes Employing Technology Everything IMB Ship It Best Practices What You Think From the Source Combat "Do Not Mail" Getting to Know Mail.dat How NOT to Run Your Operation Reality Check New Products & Services Advertiser Index Pushing the Envelope

Mailing Systems Technology - January/February 2009

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