Mailing Systems Technology - January/February 2009 - (Page 6)

editor’s note with Dan O’Rourke PUBLISHER Ron Brent EDITOR Changes Abound As we at Mailing Systems Technology head into 2009, we want to offer you our products in the venue that you desire. As a result, we’re doing a bit of a “makeover.” Readers’ surveys indicate that you want your information in shorter, more concise pieces. In that light, we are changing a signiﬁcant portion of our presentation method to “departments.” These departments will appear in all venues (print, e-news, web) and allow us to present more detailed information from a consistent source and with a speciﬁc focus. In addition to our regular feature articles, all print editions will include ongoing departments on Real Life Management with Wes Friesen, Manager of Revenue Collection & Community Ofﬁces, for Portland General Electric; Best Practices with Mary Ann Bennett, Industry Consultant and Founder The Bennett Group, Inc. and Mailing Training Institute; Software Bytes with Chris Lein, Executive Vice President for BCC Software; Everything IMB with David Robinson, Director of Address Quality and Kevin Conti, Director of Mailing Solutions of Pitney Bowes Group 1 Software; Employing Technology with Kemal Carr, President of Madison Advisors; Ship It with Mark Taylor, leading authority on parcel shipping; What You Think (reader survey results) with Jacquelyn McPeak, President of Mail Management Enterprises LLC; and From the Source (USPS Rules & Regs) with David Shoenfeld, Senior Vice President, Mailing Services, USPS. Print editions will include two columns: Reality Check with Wanda Senne, National Director of Postal Development for World Marketing; and Pushing the Envelope with Kate Muth, President of Muth Communications. E-News editions will include the usual feature articles as well as new departments and columns on Practical Data Entry with Melina Bozak, Mailing List Manager.; Going Green with Vera Angelico, Environmental Architect; Nonproﬁt Issues with Tony Conway, President of the Alliance of NonProﬁt Mailers; Balancing the Scales with Joy Leong of the Leong Law Firm LLC, and consulting company, Joy Leong Consulting, LLC; and In the Trenches with Mike Porter, President of Print/Mail Consultants. In addition, we will begin web-based columns and departments on our newly designed website (www.MailingSystemsTechnology.com) with regular features from Gene Del Polito, President of PostCom; and John Stewart, President of Q. P. Consulting, Inc. All in all, this is about as expert a group as has ever been assembled in one mailing industry publication on a regular basis. I want to extend a giant THANK YOU to each and every one of them for agreeing to share their expertise and time with our readers. In addition to upgrading our content presentation, we want to provide you with options on how you receive the information we provide. While we will of course still provide our print edition via hardcopy, we want to offer you the option of the print issue via a digital version. We are hearing from more who are environmentally conscious and want to cut the amount of paper in their professional and personal lives. As an industry, mailers must adapt to changing times. We must use electronic and hardcopy communications in conjunction to provide our customers the best and most economical solution and to provide our organizations with effective and economical options. One ﬁnal note, if you are a print-only subscriber, we would like your email address. We have breaking news that we distribute via email and want to be sure you’re totally covered. As always, thanks for reading Mailing Systems Technology. Dan O’Rourke, CMM dan.o@rbpub.com MANAGING EDITOR Erin Eagan erin.e@rbpub.com CONTRIBUTING WRITERS Mary Ann Bennett, Kemal Carr, Kevin Conti, Wes Friesen, Randy Hoefer, Christopher Lien, Jacquelyn McPeak, Kate Muth, David Robinson, David Shoenfeld, Wanda Senne, Mark Taylor, Wallace Vingelis Rachel Spahr rachel@rbpub.com CIRCULATION ADVERTISING 608-241-8777 Ken Waddell ken.w@rbpub.com GRAPHIC DESIGN Tiffany Falkner, Greg Middleton, Kelli Cooke 2901 International Lane Madison WI 53704-3128 608-241-8777 • Fax 608-241-8666 rbpub@rbpub.com www.MailingSystemsTechnology.com Volume 22, Issue 1 Subscriptions are free to qualiﬁed recipients: $20 per year to all others in the United States. Subscription rate for Canada or Mexico is $40 per year, and for elsewhere outside of the United States is $45. Back issue rate is $5. Send subscriptions to: Mailing Systems Technology, PO Box 259098, Madison WI 53725-9098; or call 608-241-8777; fax 608-241-8666; e-mail rbpub@rbpub.com or subscribe online at www.MailingSystemsTechnology.com. For quality, customized reprints, please contact our exclusive reprint provider. FosteReprints • 866-879-9144 • www.marketingreprints.com. All material in this magazine is copyrighted ©2009 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to Mailing Systems Technology, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or Mailing Systems Technology. RB Publishing Inc. and/or Mailing Systems Technology expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. Mailing Systems Technology (ISSN 1088-2677) [Volume 21, Issue 6w] is published seven times per year (January [including the Annual Resource Guide], February, March-April, May-June, July-August, September-October, NovemberDecember) by RB Publishing Inc., 2901 International Lane, Suite 200, Madison WI 53704-3128, 608-241-8777. Periodicals postage paid at Madison WI and additional ofﬁces. Postmaster: Send address changes to: Mailing Systems Technology PO Box 259098 Madison WI 53725-9098 06 JANUARY - FEBRUARY 2009 a www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com

Table of Contents Feed for the Digital Edition of Mailing Systems Technology - January/February 2009

Mailing Systems Technology - January/February 2009 Contents Editor's Note Real Life Management Software Bytes Employing Technology Everything IMB Ship It Best Practices What You Think From the Source Combat "Do Not Mail" Getting to Know Mail.dat How NOT to Run Your Operation Reality Check New Products & Services Advertiser Index Pushing the Envelope

Mailing Systems Technology - January/February 2009

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