Mailing Systems Technology - May/June 2009 - (Page 34)

management Postal Mail By Adam Weiss Mail center managers familiar with the so-called “digital mail center” are also familiar with its limitations: lack of confidentiality, recipients’ lack of choice and the system’s inability to handle nonuniform mail streams. The real issue: A digital mail center simultaneously does too much and too little. Regarding “too much:” opening and scanning the contents of 100% of incoming paper mail is enormously wasteful — much of the scanned material is never read by its intended recipients. Plus, even if non-First Class mail is discarded before scanning, a great deal of what does get scanned still goes unread. As to “too little, digital mail center processes are generally not ” versatile enough to identify and then forward paper mail exactly where, in what form or when it is wanted. They also handle only one category well — transactional mail — and have difficulty with documents that are not uniform like standard bill-payment envelopes. Fortunately, a new technology fills in the gaps that digital mail centers don’t address while providing enterprises significant cost savings, increased efficiency and improved environmental-impact performance. Internet-Powered Postal Mail is a new and extremely useful component of any digital mail system that handles all mail streams: • Transactional mail (bills, invoices and other high-volume uniform mail streams); • Advertising mail (which may or may not be culled in the mail center but is rarely, if ever, handled by a digital mail center system); and • Individually addressed employee or departmental mail requiring a recipient to decide what to do with the item. In addition, Internet-Powered Postal Mail is the only form of digital mail that can process individually addressed mail and present it to addressees for them to decide how it should be processed. 34 MAY - JUNE 2009 a Internet-Powered The most cost-effective mail information management system ever Giving Users Choices Internet-Powered Postal Mail is an entirely new concept in mail digitization, and the system is surprisingly simple. First, all incoming mail and interoffice mail is inducted into the Internet-Powered Postal Mail system. Induction includes affixing a unique barcode to each sealed mailpiece, weighing it and then scanning the front Implementation of Internet-Powered Postal Mail at a Fortune 100 enterprise over the past two years has proved that the system substantially reduces the amount of paper flowing through an enterprise. and back of it for a high-resolution color image. In low-volume environments, envelopes are scanned on manually operated equipment; in high-volume environments, envelopes are scanned on high-speed, camera-augmented sorters, with irregularly shaped pieces imaged on flatbed scanners or other appropriate equipment. Parcels are generally photographed by digital camera. As part of envelope scanning, software identifies the sender and recipient blocks, which are converted into computer-compatible text via OCR. Software then matches the text to known recipients, while system operators manually match mailpieces with unknown

Table of Contents for the Digital Edition of Mailing Systems Technology - May/June 2009

Mailing Systems Technology - May/June 2009
Editor’s Note
Real Life Management
Software Byte
Employing Technology
Everything IMB
Ship It
Best Practices
What You Think
From the Source
The Key to Approval
Practical Insights
Mail.XML and Services Oriented Architecture (SOA)
Implementing the Intelligent Mail Barcode
Internet-Powered Postal Mail
Using Personalization Technology
Reality Check
Pushing the Envelope

Mailing Systems Technology - May/June 2009