Parcel - July 2008 - (Page 13)

WHEN President Clinton asked Ruth Goldway to serve on the Postal Rate Commission (PRC; now known as the Postal Regulatory Commission) in 1998, it was not her ﬁrst job choice. She had hoped to be on the Consumer Product Safety Commission, which she thought would be a better ﬁt for her background and interests. Clinton was interested in seeing more women represented in all areas of public policy, and he encouraged her to see what she could do add value to an agency that touches so many people, six days a week. Goldway soon found that her background in consumer advocacy, environmental issues and citizen participation would be put to good purpose in her role as Commissioner. es. She also served as Manager of Public Affairs for the Getty Trust, the largest arts and education foundation in the US. From 1994-97, Goldway was an ambassadorial spouse in Finland, where she continued her work of involving women in community action, politics and culture. She sponsored both American and international women’s groups and worked to promote American products and services. These included conferences as well as programs and activities sponsored by the embassy or other organizations. Whenever a visiting dignitary came to Finland, as Hillary Clinton did during her stay, Goldway would include a women’s event as part of the ambassadorial programs and calendar. She authored several articles that appeared in the Finnish magazine Gloria as well as a memoir of her experiences, Letters from Finland, published in 1998. Goldway’s interest in consumer advocacy began in the early ’70s, when she was involved with food safety and labeling. She became knowledgeable about government issues and took the lead on putting citizens on 30 regulatory boards in the state of California. Her involvement in these efforts resulted in her being hired by Governor Jerry Brown as Assistant Director of Consumer Affairs for the state of California. In that capacity, she was able to pass a law mandating at least one citizen be a member on each and every regulatory board, appointed by the governor. As a result, a new group of active citizens and volunteers became involved in California public affairs and began to network with each other. Many of these volunteers were women, and they often sat on primarily male regulatory boards. They were able to contribute another point of view, along with providing accountability to citizen interests. In 1977, Goldway ran for State Assembly and lost. Her neighbors in Santa Monica then drafted her to run for Council and eventually Mayor. She was on the council for four years, giving her experience in urban politics. Her farmers’ market in Santa Monica became the biggest and most successful in the state. She tackled quality-of-life issues, including the environment, the arts, balanced economic development and rent control. She is most proud of the Women’s Commission and the city plan she helped to initiate, which resulted in a whole new development plan for the city. They also successfully passed many reforms to make Santa Monica more child- and pedestrian-friendly. At that time, the now world-famous Santa Monica pier was rundown and crime-ridden. Goldway was a founding member of the Santa Monica Pier Restoration Corporation and served as chair for 14 years. That group was responsible for making the Pier and the surrounding Santa Monica beach area the beautiful and thriving destination that it is today. The pier project was completed in 1996 — two years after she left. It is a successful, municipally owned development corporation led by volunteers. Consistent with her early work in California with food labeling, at the Postal Commission she was an early endorser of mail standards for every type of mail with up-front disclosures and measurability. She is also continuing her focus on environmental issues. Although she is not happy that customers believe they are July 2008 13 As it turned out, Goldway’s move to Washington would also allow her to pursue her interest in women’s issues. What Hillary Clinton told her at the time still resonates today: “What happens with women in politics is that the public worries more about hats than facts.” Throughout her career, Goldway has worked to change that dynamic and encourage the role of women in the public policy arena. Goldway was re-appointed Commissioner of the PRC by President George W. Bush in November, 2002 to serve a second term, ending in November 2008. The Postal Regulatory Commission, the successor agency of the former PRC, oversees the performance and accountability of the U.S. Postal Service, the world’s largest post and the second-largest civilian employer in the United States. Goldway has written on a variety of postal topics, such as Vote by Mail, for national newspapers and has submitted congressional testimony. She also represents the Commission on the State Department delegation to the Universal Postal Union. Her advocacy and leadership were instrumental in the Postal Service’s adoption of the “Forever Stamp” in March 2007. While serving in Washington, DC, Goldway co-founded a new networking organization, the Women in Logistics and Delivery Services (WILDS), and serves as co-Chair. Started in 2006, WILDS is focused on supporting education and advancement for women in the mailing and shipping industry. She also ﬁnds time to lecture on topics such as the role of women in government and topics around citizen and consumer issues at universities and professional associations throughout the US, Europe, Australia and Japan. Throughout her career, Goldway has advocated successfully on behalf of the issues she believes in. Her advocacy for environmental, consumer and citizen participation issues has encompassed urban planning and women’s issues as well. This focus has been at the forefront of her public service career, as Assistant to the Director of California’s Department of Consumer Affairs during the 1970s, as an elected council member and mayor of the city of Santa Monica from 1979 to 1983, as a founder of California’s system of statewide farmers’ markets as well as a founder and as chairperson of the Santa Monica Pier Restoration Corporation from 1983-1994. Goldway continued her career in Public Service as Director of Public Affairs at California State University, Los Angeles, one of the nation’s most racially and ethnically diverse campuswww.PARCELindustry.com http://www.PARCELindustry.com

Table of Contents Feed for the Digital Edition of Parcel - July 2008

Parcel - July 2008 Contents Editor's Note What Would Augello Say? Arriving in One Piece Women in Logistics & Delivery Services Turning U-Turns into No Returns On the Mark New Products and Services Advertiser Index Wrap Up AFMS Best Way Technologies Blue Water Consolidators Cass Information Systems Distribution Management Group, Inc. Eastern Connection Endicia enVista Zsolt Design Engineering Genco Green Mountain Consulting Hasler Intravex NPI Parascript Precision Software Scancode Systems Inc. Vitronic

Parcel - July 2008

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