Parcel - July 2008 - (Page 14)

receiving too much mail, she understands their concerns and is interested in exploring ways in which the industry can respond. Following on her interest in citizen participation, Goldway always encourages full participation in PRC hearings, especially from private citizens. She is supportive and patient and makes it a priority to ensure that individuals are heard and respected. She has also worked with the former ofﬁce of the consumer advocate to encourage other groups to participate in hearings. Goldway has been reaching out to women over the years. Two of those women are Anita Pursley and Joy Leong. Both are dynamic women, and Goldway shared a natural bond with them in the predominantly male mailing and shipping industry. Leong reached out because she felt there was a need to build a network. Goldway had already begun to build that network in an informal way. Together, they decided that there was a need for more structure and that Goldway had the resources and social network to help pull a group together. They decided to share energies, and the positive response was overwhelming. “WILDS has brought a lot of fun and spirit into the work I do,” says Goldway. The ﬁrst meeting was in April 2006 with about half a dozen women. The ﬁrst program was at the Postal Museum with Katherine Tobin, a member of the USPS Board of Governors. Now the all-volunteer group meets quarterly, pays annual dues and has a thriving membership, a website, corporate papers and a brochure. It is legally incorporated as a non-proﬁt. Goldway believes that the shared energy helps women move up in their careers and be better workers and people. WILDS is growing nicely and is focusing on how to include more younger members. “It is important not to grow so quickly that WILDS becomes bureaucratic,” says Goldway. “It should be voluntary — if the programs are interesting, people will come to know us and will want to be a part of the whole experience.” She hopes that though involvement with WILDS women can advance their interests and enhance their careers. Goldway believes that there is a lingering bias against women on the technology side of the business. “There have been real changes as more women have entered the workforce — especially since the ’70s,” notes Goldway. “For the most part, the jobs we got were in government relations, the law and personnel. Soon, many of these women will retire, and we are reaching out to younger working women, hoping to make their climb up the ladder easier, faster and further. “Women tend to underestimate their skills and abilities as well as their range of experience. Practical life skills are relevant, and multi-tasking is an important part of a resume. In that I have been successful, it is because whatever came up, I found skills in my background I could call upon, adjust to the task at hand and make the effort to be of value to my organization and to the larger community. Women are adaptive and creative. And we can make the most of new opportunities and, ultimately, succeed.” www.PARCELindustry.com Founding WILDS ON THE WILDS SIDE It happened over lunch. Ruth Goldway and Joy Leong, two of the most powerful women in mailing and logistics, were catching up over salad. Each had spent the previous evening at business dinners and remarked that they were the only woman at the table. By the end of lunch, they had cooked up the recipe for WILDS. WILDS endeavors include educational, mentoring and networking programs that take place throughout the year to advance members’ personal and career goals. Based in Washington, DC, WILDS includes women from diverse public and private sector companies and organizations across the country and the industry. The organization has plans to expand this year to include regional chapters. The ﬁrst WILDS meeting was held in 2006 with a half-dozen attendees. Today WILDS (the Women in Logistic and Delivery Services Council) has a website, a large membership and hosts some of the hottest events in the business. And yes — even men can join the party. At a recent reception in Anaheim, Doug Caldwell of Parcel Pool was observed passing out orchid leis and Dan O’Rourke of PARCEL was caught nibbling on mini pastries with Leong and Goldway. Both men said they turned out in support of WILDS’ ﬁrst event outside of Washington, D.C. To the delight of its founders, WILDS is achieving its vision of bringing “more women to the table” in the logistics and delivery sector. For more information about WILDS or to become members go to www.Shedelivers.org. 14 July 2008 http://www.Shedelivers.org http://www.PARCELindustry.com

Table of Contents Feed for the Digital Edition of Parcel - July 2008

Parcel - July 2008 Contents Editor's Note What Would Augello Say? Arriving in One Piece Women in Logistics & Delivery Services Turning U-Turns into No Returns On the Mark New Products and Services Advertiser Index Wrap Up AFMS Best Way Technologies Blue Water Consolidators Cass Information Systems Distribution Management Group, Inc. Eastern Connection Endicia enVista Zsolt Design Engineering Genco Green Mountain Consulting Hasler Intravex NPI Parascript Precision Software Scancode Systems Inc. Vitronic

Parcel - July 2008

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