Personal Fitness Professional - January 2008 - (Page 16) growyour business through equipment leasing Essential information and strategies to increase memberships and profits in your franchise by debbie neumann e e all know that member retention is one of the keys to a successful club. The difficult part is how to keeping your members from going to the newer, bigger club down the street. The truth is they don’t want to leave you; they are comfortable and know everyone. However, your equipment is probably looking a little worn, as compared to a new club. So how do you change their perception? W Keep Your Equipment Up-to-Date One of the best things you can do is to make sure you stay ahead of your competition with regards to equipment. Even adding or replacing one or two pieces at a time can make a big difference. It shows your members that you care and are paying attention to the market. Maybe it means adding CardioVision or Internet connections on a few pieces (or all) of your cardio. Whether you are a big club or private training studio, you need to continually think outside the box in order to retain your existing members and attract new ones. In any event, in order to be successful, it’s imperative that you regularly upgrade or add new equipment. 16 JAN-FEB2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
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