Personal Fitness Professional - January 2008 - (Page 22) or alternative care provider. Offer to host a workshop at their office in the evening. Suggest other ways to use the doctor’s knowledge or alternative care provider’s healing treatments. For example, produce a simple tape recording that clients or patients can receive free at the nutritionist or physician’s office — you can produce a simple recording of some exercises to do on the job, or you could record fitness tips. Make copies, and leave them at the physician’s and alternative care provider’s office and your local health food store so that others can pick them up. Bring the doctors’, chiropractors’ and nutritionists’ tapes to your gym or personal training studio. Make them available to your clients. Finally, make sure your label on the CD includes your logo, address, phone number, email and web address. This is a wonderful and easy way to make connections and referrals. Go online now and read the full version of this article at: READING, WRITING AND PERSONAL TRAINING Schools (“Elementary!”) are a perfect gateway for attaining new clients. Meet with your local principal and PTA chairpersons. Offer to host an after-school exercise program for the elementary school children. At the high school level, contact the gym teacher or the athletic coach, and offer your services to assist with training for specific sports. Develop nutrition programs, with the help of a nutritionist, for the entire school community, or prepare a fun lesson for primary students on healthy eating. You can include weighing and measuring (a math lesson), books on the subject (a library and reading lesson) and creating healthy recipes with pictures (art lesson) and have the children create a class nutrition book. If parents and teachers agree, you can accompany the class on a field trip to the local market or farm to learn how to read labels or discover from where their food is harvested. You will be surprised how parents and educators will want to experience your training expertise as they watch you in action. EDUCATE AND INFORM Part of our responsibility as fitness professionals is to educate and inform our clients. Newsletters and speaking engagements at local cafes or libraries are just two ways to get the word out about healthy lifestyle living, and your website is another place to post information. You can provide a free PDF file that visitors can download from your website, or you can use the CD you produced on functional inhome exercises or ergonomic safety tips to prevent injury on the job. Any pertinent fitness-related topics that you created can be made available for visitors to hear from your website. Just remember to have a way to capture email addresses before a visitor downloads any free information. That way, you will have a strong database to send special offers, announcements for 22 JAN-FEB2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.