Personal Fitness Professional - January 2008 - (Page 25) 3. Finally, pick your blog design from the templates available (choose black text on a white background for easy reading). You now have a website where you can post content about your business, workout programs, thoughts on fitness and anything else you choose. SELL OTHER PEOPLE’S PRODUCTS UNTIL YOU HAVE YOUR OWN You could sign up to be an affiliate for other fitness products and post your affiliate link in your blog articles. An affiliate link is a piece of computer code that you get when you sign up for someone’s affiliate program. Just paste your affiliate link in one of your blog articles promoting the product, and when readers click on your affiliate link and go through to order, you’ll receive a commission for each sale you refer. By using this method, you can save money while making money until you are ready to purchase a real website and use a merchant account to sell your own products. CREATING YOUR OWN PRODUCT If you have a website and are ready to create a digital product, then you’ll need to determine whether you want to create an ebook, an audio program or a video program. To keep overhead costs low, your best bets are either an ebook or an audio program. To create an ebook, all you need to do is write out your information or workouts in a Word document and then use a service like www.adobe.com to transform your Word document into a PDF file (these look more professional than a Word document and can’t be altered by the reader). Now you have a digital product. It’s that simple! If you want to create an audio product, all you need to do is use a free conference call service. You then call the line and record your product over the phone — you can talk by yourself, interview others or have others interview you. Within minutes, you’ll be given access to a recording of the call, which you can sell online. Once you have your website and digital products ready for sale, get the right type of people to your website. You want people who are already looking for your type of product or, more importantly, the solution to a problem — and the exact solution is your product. JOIN THE YOUTUBE REVOLUTION The stories you might have heard about online success are not just hype. Remember the buzz associated with the “300 workout?” Well, many trainers posted YouTube videos about the workout and benefited from a huge number of people who ➤ JAN-FEB2008 · WWW.FIT-PRO.COM 25 http://www.adobe.com http://WWW.FIT-PRO.COM
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