Personal Fitness Professional - January 2008 - (Page 26) watched their videos and visited their websites. You can’t neglect the power that video can have on your sales and client base and how it can boost the number of customers to your online and offline business. Here’s a simple trick that will help your business show up on page one of Google for searches involving your city and the phrase “personal trainer.” First, film a short, 30-90 second video and upload it to YouTube. Not sure how to do that? Ask any teenager in your neighborhood; they’ll show you how. Next, name the video “Louisville Personal Trainer” (or whatever city you live in). Within days, that video should show up on page one of the Google search results for that specific phrase. If you include your studio’s information in the video, both verbally and in the form of a screenshot or watermark (a watermark is where you see text “stamped” on the video while it plays) then viewers will be able to contact you. You can also use YouTube videos to promote your digital products and post short workout lessons to increase rapport with your audience. One of the biggest obstacles in online success is overcoming the lack of trust between you and your audience. By posting videos, giving away lessons and creating a relationship with viewers, you’ll get more traffic and, as a result, more sales. Learn how to avoid making the five most common technological mistakes online at WWW.FIT-PRO.COM 26 WRITE ARTICLES FOR OTHER WEBSITES Article directories are another essential part of every online marketing campaign. When you submit an article to an article directory such as EzineArticles. com (a website that hosts hundreds and thousands of articles on various topics), you have the potential to get your website name in front of thousands of eyeballs. Each time other websites take your articles and post them on their site, they link back to your website, sending more and more people to check out what you have to offer. The bottom line in online marketing is to create entertaining, informative content that helps you develop a relationship with your audience. Just like you do in your offline business, spend your time creating a strong bond with your readers and viewers and earning their trust so they will be happy to buy your fitness expertise. Craig Ballantyne, CSCS, is a regular contributor to Men’s Health, the author of the best-selling fat loss e-book, Turbulence Training, and is the number one Internet marketing coach for fitness experts. For more info, visit www.OnlineSuperProfits.com. ● JAN-FEB2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM http://www.OnlineSuperProfits.com http://WWW.FIT-PRO.COM
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