Personal Fitness Professional - January 2008 - (Page 7) [ LETTER K E L LI FROM THE EDITOR] dom and new perspectives. As I begin my third year as editor of PFP, I am more elated than ever about the editorial calendar. We completed the “Building a Wellness Center” series in 2006, and in 2007, we delivered the coaching series. This year, I am thrilled to introduce a series of articles from Phil Kaplan called “Current Controversies.” In each issue, Phil will address one of the hottest controversies in the fitness industry by interviewing experts who are in the trenches and then sharing an unbiased view for our subscribers to make informed decisions themselves. He decided to jump right in and start with one of the hottest topics: certification. This particular issue is jam-packed with topics that are directed at our three audiences. For example, those who are just getting started will enjoy Marilyn Gansel’s article on attaining new clients as well as JJ Virgin’s article on leading nutrition seminars. For those who are established club trainers, Brian Grasso has an eye-opening article on why we should keep kids off of machines. For our entrepreneurial subscribers, Craig Ballantyne will give you insight into how you can use technology to grow your business, and Debbie Neumann will enlighten you on overcoming the challenges of leasing equipment. In addition to these six power-packed articles, make sure that you are receiving our online e-newsletter, and peek into what’s available on the website. So make sure to subscribe for free at www.fit-pro.com! Make 2008 an astounding year as we continue to raise the bar and revolutionize the fitness CA L A B RE SE AS WE WELCOME THE NEW YEAR, I want to congratulate you for pursuing your passion for [ED IT fitness. With each passing year, we begin in a new place with new experiences, both from our own lives and the lives of our clients. Use those experiences to your advantage, as with age comes wis- [ CONTRIBUTING JJ VIRGIN, PhD, CNS, CHFI, is a professional speaker, celebrity nutritionist and fitness expert, national spokesperson and television personality. A member of Mensa, she has her PhD in holistic nutrition. She is a certified Health and Fitness Instructor with ACSM, a Certified Nutrition Specialist with ACN and board-certified in holistic nutrition through NANP. She regularly appears on national television, including Dr. Phil, Extreme Makeover, I Village Live! and E!’s Modern Girl’s Guide to Life, and she is also a spokesperson for Subway. She maintains a busy celebrity practice and helped Brandon Routh pack on 24 pounds of muscle for his leading role in Superman Returns in 2006. For more information, visit her website at www.jjvirgin.com. DEBBIE NEUMANN, Director of Financing for Amerifund, moved from New Jersey to Arizona 13 years ago. She first connected with Amerifund when she opened a personal training studio, for which she had financed her equipment through Amerifund. She’s been with the company for eight years, and her professional background has been in finance for most of her professional career. Debbie has also always been involved in fitness in one form or another, so moving on to fitness equipment financing is a perfect fit for her. If you have any questions or need additional information, feel free to contact Debbie Neumann at 800.211.3071, ext. 110 or debbie@amerifund.cc. O R] KEL L I@ RBP U B . C OM industry. To your success, WRITERS] JAN-FEB2008 · WWW.FIT-PRO.COM 27 7 http://WWW.FIT-PRO.COM http://www.jjvirgin.com http://WWW.FIT-PRO.COM
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