Personal Fitness Professional - May 2008 - (Page 11)

your plan will serve to determine whether or not a particular course of action is moving you closer to your goal. This can save you an exhaustive degree of eﬀort, time, frustration and money. A S.W.O.T. analysis helps you to design a plan based on the identiﬁcation of your Strengths, Weaknesses, Opportunities and Threats. checklist: Strengths ✔ What are your areas of excellence in the training you oﬀer? ✔ What is your point of diﬀerentiation/distinction? How are you perceived by students or participants? ✔ What is the key reason your clients would want to train with you? Weaknesses ✔ What past experiences with a client did not go well? ✔ What areas of performance are you not conﬁdent in? ✔ What skills have you not upgraded or reﬁned within the past six months? ✔ What are two things you can do in order to change situations like this in the future? Opportunities ✔ What unique areas of specialization can you use to your advantage? ✔ What unique trends do you believe will beneﬁt your clients and company? ✔ Who is or will be your target market? ✔ What are their greatest areas of pain and frustration? ✔ What do they desire most? Why? Threats ✔ Where are you unable to meet your client’s needs? ✔ What are some emerging needs in your industry that you are not currently prepared to meet? ✔ Where might you or your company be taking customers for granted that other companies could capitalize on? finalize your supertrainer checklist by reading the full version online at www.fit-pro.com! Our lives are the result of a decision. If you resign yourself to never accept anything less from yourself that the highest limits of your personal potential, not only do you exponentially raise the odds of you achieving what you desire to achieve but you also enhance the possibility of becoming everything you have the potential to be. Robert Cappuccio has been a personal trainer, ﬁtness manager, membership sales consultant, Area Director, Corporate Training and Development Director and Director of Professional Development for the NASM. He can be reached at robertjcappuccio@yahoo.com. ● MAY2008 · WWW.FIT-PRO.COM 11 http://www.fit-pro.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - May 2008

Personal Fitness Professional - May 2008 Contents Letter from the Editor, Writers Live Your Supertrainer Legacy Current Controversies Effective Employee Manuals Product Profiles The Coolest Training Zone The Making of a Top-Notch Boot Camp Instructor Mark Your Calendar Caffeine Exercise Spotlight Product Profiles New on the Market [Spotlight] Trish Muse

Personal Fitness Professional - May 2008

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