Personal Fitness Professional - May 2008 - (Page 22)

stress and anxiety. As long as complications don’t prohibit exercise, pregnant women can maintain optimal health for themselves and their unborn child through various aquatic modalities. After delivery, the water is a great environment to get the body back into shape and relieve the “baby blues” associated with being a new mom. The water’s natural resistance, combined with appropriate training techniques, will increase both mental and physical health. >La Femme Fatale: Powerful in Numbers and Determination With a current population of over 300 million people in the United States, women are approximately 153 million strong with an average age of 38 years. This is an excellent target group for new clients. This group focuses on ﬁtness to manage weight, enhance muscle tone, boost energy levels and ﬁnd that post-exercise lift to selfesteem. Aquatic ﬁtness is a perfect match for this target population, as the pool provides enticing training modalities. these target groups. Combine our current economics with ﬁnancial projections, and realize that household budgets will not be getting rid of ﬁtness expenses but will see adjustments. Now is the time to zero in on smallgroup training services to reach a stronger client base. There will always be clients that can aﬀord the true deﬁnition of personal training, but this is a fairly new service to expand your AQUATICS RESOURCES The Aquatic Exercise Association (AEA) has partnered with strong industry aﬃliates whose educational training opportunities and resources can be found at the AEA website, www.aeawave.com (go to the Education menu, then click the AEA Education sub-menu): • AQUA PI-YO-CHI — MW Associates • AQUATIC OPTIONS — The Personal Health Trac, Inc. • PERSONAL POOL PROGRAMMING — Innovative Aquatics/Personal Body Trainers, Inc. ADDITIONAL RESOURCES: • HYDRO-FIT Choreography Library www.hydroﬁt.com • WaterWellness exercise kits www.waterwellnessworkouts.com • WaterART education and products www.waterart.org CREATIVE, MOTIVATING AND AFFORDABLE Smallgroup personal training, with up to four clients per session, is very appealing and aﬀordable to marketability. For example, think about two to four young friends working out with their own personal trainer. Small-group personal training provides more motivation, increased disciplined socialization, health education and team work to achieve ﬁtness goals that they can sustain for life. Design your marketing to appeal to these unique beneﬁts. 22 MAY2008 · WWW.FIT-PRO.COM http://www.aeawave.com http://www.waterwellnessworkouts.com http://www.waterart.org http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - May 2008

Personal Fitness Professional - May 2008 Contents Letter from the Editor, Writers Live Your Supertrainer Legacy Current Controversies Effective Employee Manuals Product Profiles The Coolest Training Zone The Making of a Top-Notch Boot Camp Instructor Mark Your Calendar Caffeine Exercise Spotlight Product Profiles New on the Market [Spotlight] Trish Muse

Personal Fitness Professional - May 2008

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