Personal Fitness Professional - May 2008 - (Page 26)

phenomenal results and earning more than you dreamed per hour is a goal of yours, boot camps may be the perfect solution. Regardless of your experience, I highly recommend you attain boot camp specific training to avoid errors, jump-start your boot camp business and ensure greater levels of success for your clients and profitability for your future. Creating a successful boot camp program may be daunting for some fitness pros. From finding the best location to creating a wellindexed professional website to constructing the right image, selecting the necessary equipment, choosing the best time of day, pricing, safety measures, assessment software as well as the best system to administer the program, all has to be figured out prior to even thinking about conducting that first workout. Designing boot camp workouts is more than push-ups in the mud or pushing a Hummer across a field. If you want campers to return, workouts should be engaging, challenging and include a mix of games, obstacle courses, drills, cardio, strengthening, flexibility and fun. The workouts also need to be progressive for repeat campers as well as give new and deconditioned campers a sense of accomplishment. The name “Boot Camp” can be very intimidating to precisely those who you are looking to attract. You need to know how to attract your desired market without being intimidating by letting them know that boot camps can be the very thing that changes their lives and helps get the positive momentum going for their health, fitness and well-being. The beauty of boot camps is that, regardless of your background as a kickboxing instructor, yoga teacher or even a soldier in the military, you can take with you what you have learned and incorporate flavors of it throughout the workouts. If you are a “boot camp” instructor who has simply taken your indoor workouts outdoors, you are selling yourself and your campers short. Both you and your participants will be disappointed. With the right formula, boot camps are not only highly lucrative, they’re a wonderful way to reach more people per hour, have more visibility in the community by being outdoors, and a complete boot camp program accelerates the campers’ success. Those coaches and campers who are catching on to the phenomenon of boot camps are loud and proud of its accolades. The boot camp is a program that is here to stay, and trainers who feel they are a right fit for being a boot camp coach should consider the necessary training to be the best and stake claim to their territory before someone who is ready to enlist beats them to it. Kelli Calabrese is the editor of Personal Fitness Professional magazine and is the International Master Trainer for Adventure Boot Camp — the largest boot camp program in the world. She is the coach of Argyle Adventure Boot Camp and the co-author of Personal Training Prosperity. For more information, go to www.ArgyleBootCamp.com, www.AdventureBootCamp.com or www.CalabreseConsulting.com. ● 26 MAY2008 · WWW.FIT-PRO.COM http://www.AdventureBootCamp.com http://www.ArgyleBootCamp.com http://www.CalabreseConsulting.com http://www.dcacfitness.com http://www.dcacfitness.com http://www.dcacfitness.com http://www.dcacfitness.com http://www.dcacfitness.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - May 2008

Personal Fitness Professional - May 2008 Contents Letter from the Editor, Writers Live Your Supertrainer Legacy Current Controversies Effective Employee Manuals Product Profiles The Coolest Training Zone The Making of a Top-Notch Boot Camp Instructor Mark Your Calendar Caffeine Exercise Spotlight Product Profiles New on the Market [Spotlight] Trish Muse

Personal Fitness Professional - May 2008

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