Personal Fitness Professional - June 2008 - (Page 10)

Q What are the beneﬁts of your decision? Brian: The beneﬁts have been signiﬁcant. I understood that I had to do something diﬀerent to grow my business; being stagnant wasn’t an Cliff: You have to pay six percent of your gross each month to the franchise. But if I ﬂip it around the other way, there are at least four to ﬁve diﬀerent situations each month that, because of the franchise systems or support, the six percent pays for itself. I also think potential franchise owners worry about not having latitude in many of their own business decisions, but we are individually able to create much of what we do to ﬁt our own clientele and market. option. In lieu of converting my studio, I redoubled my commitment to creating systems for my studio, to becoming a better manager, to creating fresh programs and marketing eﬀorts. And although I continue to develop and reﬁne the operations of my studio, in the year following my decision not to become a franchise, our revenue doubled. And I expect continual growth this year. I have certainly made mistakes along the way, primarily due to inexperience, but these mistakes have become the catalysts for me to develop new business and management skills. Cliff: For me, it was being able to sleep at night, knowing that my trainers were happy, my clients were thrilled and I wasn’t worrying about how to implement this or market that or any other of the hundreds of decisions that are provided with a franchise. Q Q Knowing what you now know, did you make the right decision? Cliff: For me at the time, absolutely. With my goals for future growth, What have been the disadvantages? Brian: There have been times that I would have beneﬁted from being able to contact the franchisor or other experienced franchisee for guidance in areas that I was inexperienced. it would take me 20 years to do what we will be able to accomplish in the next ﬁve. Brian: Without question, I made the right decision. I do feel franchises oﬀer tremendous beneﬁt, but 10 JUNE-JULY2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008

Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle

Personal Fitness Professional - June 2008

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