Personal Fitness Professional - June 2008 - (Page 11)

having grown up in a family of entrepreneurs, creating my own systematic business provides a lot of stimulation. were ultimately diﬀerent, both are enjoying high levels of professional growth and success. If the question to franchise or not is one you are looking for answers to, do your homework, determine which aligns best with your personality and business philosophies, and trust your instinct. Kelli Calabrese is the editor of Personal Fitness Professional magazine and is the International Master Trainer for Adventure Boot Camp — the largest boot camp program in the world. She is the coach of Argyle Adventure Boot Camp and the co-author of Personal Training Prosperity. For more information, go to www. ArgyleBootCamp.com, www.AdventureBootCamp.com or www.CalabreseConsulting.com. ● Q Where do you predict you would be now if you (Brian) went with the franchise or you (Cliff) kept your private studio? Brian: I inherently feel that my studio would have beneﬁted in the short run from the support of systems, but I would likely have felt restricted in my entrepreneurial creativity after a few years. Cliff: Since we were already successful, I am sure we still would be; however, we more than doubled our gross revenues and proﬁts within a few months once we became a franchise. We did this all without losing a client in the transition. Now my trainers are on paths to own their own studios if they wish, clients continue to join us and stay for an average of 10 months, and revenues continue to stay strong month after month. Financially, it was a good decision. For our studio, it was a great decision. I was fortunate to speak to both Cliﬀ and Brian during their decision processes, and I hope you get the impression that quite a lot of investigation went into making the choice that was professionally and personally right for them. Although their choices JUNE-JULY2008 · WWW.FIT-PRO.COM 11 http://www.AdventureBootCamp.com http://www.CalabreseConsulting.com http://www.nsca-cc.org http://www.nsca-cc.org http://www.nsca-cc.org http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008

Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle

Personal Fitness Professional - June 2008

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