Personal Fitness Professional - June 2008 - (Page 12) CONTROVERSIES c A-HA — ANOTHER INSIGHT! BY PHIL KAPLAN CURRENT there’s hindsight, there’s plain sight, and then there are the most powerful thoughts that can steer and redirect the course of a business: insights! Hindsight is valuable. It’s the reassessment of the relationship when a client opts to throw in the towel. “In hindsight, I shouldn’t have pressed him as hard or reprimanded him when he slacked off.” That hindsight can serve you in learning from mistakes. Plain sight is the process of seeing and utilizing the obvious, although it might have initially been ignored due to misdirected focus. It’s the sudden awareness of the pot-bellied traffic that heads throughout the day toward the seated abdominal machine. “These prospects were in plain sight, but I just never recognized the opportunity.” Insight is harder to define. It’s a thought that serves as a revelation or a sort of clearing away of a cloud of smoke. It’s a new perspective that comes over you in a moment, a new paradigm that changes your view of the playing field. It’s the moment you realize that you’re hurting yourself and your business by catering more to your clients’ schedules than your own. It’s the appearance of the thought that says, “You don’t have to control 12 your clients’ actions if you empower them, and in order JUNE-JULY2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover1) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover2) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page 3) Personal Fitness Professional - June 2008 - Contents (Page 4) Personal Fitness Professional - June 2008 - Contents (Page 5) Personal Fitness Professional - June 2008 - Contents (Page 6) Personal Fitness Professional - June 2008 - Letter From the Editor, Writers (Page 7) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 8) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 9) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 10) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 11) Personal Fitness Professional - June 2008 - Current Controversies (Page 12) Personal Fitness Professional - June 2008 - Current Controversies (Page 13) Personal Fitness Professional - June 2008 - Current Controversies (Page 14) Personal Fitness Professional - June 2008 - Current Controversies (Page 15) Personal Fitness Professional - June 2008 - Insuring Success (Page 16) Personal Fitness Professional - June 2008 - Insuring Success (Page 17) Personal Fitness Professional - June 2008 - Case Study (Page 18) Personal Fitness Professional - June 2008 - Case Study (Page 19) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 20) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 21) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 22) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 23) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 24) Personal Fitness Professional - June 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 26) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 27) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 28) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 29) Personal Fitness Professional - June 2008 - The Movement Triad (Page 30) Personal Fitness Professional - June 2008 - The Movement Triad (Page 31) Personal Fitness Professional - June 2008 - The Movement Triad (Page 32) Personal Fitness Professional - June 2008 - The Movement Triad (Page 33) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 34) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 35) Personal Fitness Professional - June 2008 - Product Profile (Page 36) Personal Fitness Professional - June 2008 - New on the Market (Page 37) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page 38) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover3) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover4)
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