Personal Fitness Professional - June 2008 - (Page 23)

$$$! led to the quality of my training sessions more than any other, it’s the fact that I plan my sessions in advance. The training session is too valuable and too costly to have to worry about what you’re doing while you’re with the client; you need all of this ﬁgured out beforehand so that when you meet your client, your mind is clear to focus on other things. I know what some of you are thinking, “I don’t want to spend any extra time on my clients than I already do.” Do you think it takes too long to plan a session in advance? Well then, ﬁnd me a better use of your time toward getting and keeping clients. Finding new clients? Now that takes a long time; even with the best marketing practices, acquiring new high-level clients that you actually like to train is time-consuming. Once you have one such client, you have to bind them to you with “hoops of steel.” You have to make personal training an indispensable part of their lives — something they can’t live without. They could lose their job, have a child on the way or just have experienced $30,000 in water damage to their house, but the last thing they should ever want to give up is their training sessions. Delivering a topnotch session every time will ensure that. When you can do this consistently, you’ll never have to go looking for clients — they’ll ﬁnd you. When you have a client locked in to a 60session package, or you’re making $15-20 per training session, pre-planning a session may seem unnecessary. But when you’ve positioned yourself as a premier expert in the ﬁeld and you’re charging top-dollar, it becomes essential. When you’re actually in your training session with your client, you’ve got a lot of things to think about. You’re in charge of the client’s entire training experience, and that’s where the value of the session comes from. Minute by minute, you need to be tuned in to what they’re doing and feeling; that doesn’t leave you any time to wing the session. Most booked trainers have at least 10 clients; this creates the potential for losing the personal edge from your sessions. Remembering what your client did last time and what body parts they’re hitting today and creating an interesting, challenging workout are not things you can ﬁgure out after they arrive. If you do, the quality of your sessions will naturally drop, and what you can PR FIT! O charge for the session will drop too. If you want to get to the level of $100+ training sessions, this is a base you need to cover. NOTE-TAKING After you’ve pre-planned your session, the next step is to take follow-up notes during the actual session. This will go on the same standardized sheet you used to plan the workout. Some of the information that will go on this sheet is: ➤ JUNE-JULY2008 · WWW.FIT-PRO.COM 23 http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008

Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle

Personal Fitness Professional - June 2008

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