Personal Fitness Professional - June 2008 - (Page 26) perfect perfec { by carene kratzel p ad the HOW TO DEVELOP Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you frustrated by ads that do not get any response? If you have shelled out an endless stream of post-tax dollars on ads that only wound up in someone’s trash bin, this article is about to change how you go about developing an ad that works for you. Just like you tell prospective weight loss clients to hire a personal trainer, I am going to tell you to hire an ad agency. You are not a marketing expert any more than the unfit are fitness experts. Don’t be that business owner who thinks they can save a few dollars by having their friends’ daughter (who just graduated from college with a degree in graphic design) create a lead- generating ad. Successful ad development is a well thought out process involving a team effort of a copywriter and art director. 26 JUNE-JULY2008 · WWW.FIT-PRO.COM { A SUCCESSFUL ADVERTISEMENT e http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover1) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover2) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page 3) Personal Fitness Professional - June 2008 - Contents (Page 4) Personal Fitness Professional - June 2008 - Contents (Page 5) Personal Fitness Professional - June 2008 - Contents (Page 6) Personal Fitness Professional - June 2008 - Letter From the Editor, Writers (Page 7) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 8) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 9) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 10) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 11) Personal Fitness Professional - June 2008 - Current Controversies (Page 12) Personal Fitness Professional - June 2008 - Current Controversies (Page 13) Personal Fitness Professional - June 2008 - Current Controversies (Page 14) Personal Fitness Professional - June 2008 - Current Controversies (Page 15) Personal Fitness Professional - June 2008 - Insuring Success (Page 16) Personal Fitness Professional - June 2008 - Insuring Success (Page 17) Personal Fitness Professional - June 2008 - Case Study (Page 18) Personal Fitness Professional - June 2008 - Case Study (Page 19) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 20) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 21) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 22) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 23) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 24) Personal Fitness Professional - June 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 26) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 27) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 28) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 29) Personal Fitness Professional - June 2008 - The Movement Triad (Page 30) Personal Fitness Professional - June 2008 - The Movement Triad (Page 31) Personal Fitness Professional - June 2008 - The Movement Triad (Page 32) Personal Fitness Professional - June 2008 - The Movement Triad (Page 33) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 34) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 35) Personal Fitness Professional - June 2008 - Product Profile (Page 36) Personal Fitness Professional - June 2008 - New on the Market (Page 37) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page 38) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover3) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover4)
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