Personal Fitness Professional - June 2008 - (Page 4) e JUNE-JULY FEATURES TO FRANCHISE OR NOT TO FRANCHISE? A Q&A with Cliff Latham and Brian Calkins BY KELLI CALABRESE THE PERFECT AD How to develop a successful advertisement BY CARENE KRATZEL mark your calendar 25 8 26 [SPOTLIGHT] BRIAN BOYLE WEB EXCLUSIVES TRAINING TARZAN AND JANE TOGETHER 38 CURRENT CONTROVERSIES A-ha — another insight! BY PHIL KAPLAN RASING RATES THROUGH BETTER SESSION DESIGN Part 1 — Pre-planning and taking notes for next time BY KAISER SERAJUDDIN INSURING SUCCESS Limiting your liability and covering your assets BY SCOTT PULLEN THE MOVEMENT TRIAD Rethinking your approach to exercise design BY ANTHONY CAREY 12 22 16 30 7 18 20,34 36 37 BY PAUL CHEK OVERVIEW OF RECENT JOB ANALYSIS SURVEY OF FITNESS PROFESSIONALS BY TORREY SMITH log on to WWW.FIT-PRO.COM for all of our online extras ONLINE EXTRAS BUYER’S GUIDE AND MEDIA KIT DIGITAL MAGAZINE ARTICLE ARCHIVES INDUSTRY EVENTS AND NEWS MEET OUR WRITERS SUCCESS STORIES STAPLES LETTER FROM THE EDITOR, WRITERS CASE STUDY EXERCISE SPOTLIGHTS PRODUCT PROFILE NEW ON THE MARKET e c J entrepreneur jump start FOR RESULTS-ORIENTED TRAINERS TOOLS TO BEGIN YOUR CAREER career builder LEVERAGING BUSINESS INDEPENDENCE http://fit-pro.com/ME2/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=36C9450E0E0342E89E2697E9081A26B3 http://fit-pro.com/ME2/dirmod.asp?sid=3161AE15A4CC41DE89B9B06CF0DC4460&nm=09 %2D Content Library&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=2&did=981E2F7B54A14E4F9AE534A5A642B6C8&dtxt=June%2DJuly 2008 http://WWW.FIT-PRO.COM http://fit-pro.com/ME2/dirsect.asp?sid=E27609C1469D440EBB053E9FA977E76C&nm=Media Kit http://fit-pro.com/ME2/dirmod.asp?sid=3161AE15A4CC41DE89B9B06CF0DC4460&nm=09 %2D Content Library&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=1 http://fit-pro.com/ME2/dirmod.asp?sid=2B66071302374162A8A9EAF8FF386952&nm=11 %2D Events&type=recurring&mod=Calendar of Events&mid=7A41221F63DA4B72998F3F5810279001&tier=1 http://fit-pro.com/ME2/dirmod.asp?sid=FF207CE2F19B4BB581AF246515B1B81D&nm=03 %2D News&type=news&mod=News&mid=9A02E3B96F2A415ABC72CB5F516B4C10&tier=2 http://www.fit-pro.com/ME2/dirmod.asp?sid=FF207CE2F19B4BB581AF246515B1B81D&nm=News&type=staff&mod=Employee Directory&mid=CFACFA0B6DF74CD5A43A610DE1AF2942&tier=1 http://www.fit-pro.com/ME2/dirmod.asp?sid=D4F573FC8D284EFAA8FE500E8CAD73E2&type=gen&mod=Core Pages&gid=2F51A85301BE4D6B87563BAC580E9261
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover1) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover2) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page 3) Personal Fitness Professional - June 2008 - Contents (Page 4) Personal Fitness Professional - June 2008 - Contents (Page 5) Personal Fitness Professional - June 2008 - Contents (Page 6) Personal Fitness Professional - June 2008 - Letter From the Editor, Writers (Page 7) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 8) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 9) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 10) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 11) Personal Fitness Professional - June 2008 - Current Controversies (Page 12) Personal Fitness Professional - June 2008 - Current Controversies (Page 13) Personal Fitness Professional - June 2008 - Current Controversies (Page 14) Personal Fitness Professional - June 2008 - Current Controversies (Page 15) Personal Fitness Professional - June 2008 - Insuring Success (Page 16) Personal Fitness Professional - June 2008 - Insuring Success (Page 17) Personal Fitness Professional - June 2008 - Case Study (Page 18) Personal Fitness Professional - June 2008 - Case Study (Page 19) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 20) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 21) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 22) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 23) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 24) Personal Fitness Professional - June 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 26) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 27) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 28) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 29) Personal Fitness Professional - June 2008 - The Movement Triad (Page 30) Personal Fitness Professional - June 2008 - The Movement Triad (Page 31) Personal Fitness Professional - June 2008 - The Movement Triad (Page 32) Personal Fitness Professional - June 2008 - The Movement Triad (Page 33) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 34) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 35) Personal Fitness Professional - June 2008 - Product Profile (Page 36) Personal Fitness Professional - June 2008 - New on the Market (Page 37) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page 38) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover3) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover4)
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