Personal Fitness Professional - June 2008 - (Page 6) HELPING A [ [ HELPING YOU PROSPER ASASFITNESS PROFESSIONAL ] YOU PROSPER A FITNESS PROFESSIONAL ] pfp pfp THEPUBLISHER ronald brent OUREDITOR [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] pfp kelli calabrese kelli@rbpub.com MANAGINGEDITOR john e. thompson john.t@rbpub.com CONTRIBUTINGWRITERS kelli calabrese, anthony carey phil kaplan, carene kratzel scott pullen, kaiser serajuddin CIRCULATIONMANAGER HELPING YOU PROSPER AS A FITNESS PROFESSIONAL rachel spahr rachel@rbpub.com PRODUCTIONDIRECTOR chad griepentrog GRAPHICDESIGN liz hauser, meghan mccombs greg middleton ADVERTISINGDIRECTORS josh vogt josh@rbpub.com kathy fay kathy.f@rbpub.com 2901 International Lane Madison WI 53704-3128 Voice 608.241.8777 Fax 608.241.8666 www.fit-pro.com | rbpub@rbpub.com SUBSCRIPTIONS are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back issue rate is $5. Send subscriptions to: Personal Fitness Professional, PO Box 259098, Madison WI 53725-9098; or call 608.241.8777; fax 608.241.8666; email rbpub@rbpub.com; or subscribe online at www.fit-pro.com. FOR HIGH QUALITY REPRINTS, please contact our exclusive reprint provider, FosteReprints, at 866.879.9144 or visit www.marketingreprints.com. All material in this magazine is copyrighted © 2008 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to Personal Fitness Professional, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or Personal Fitness Professional. RB Publishing Inc. and/or Personal Fitness Professional expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. Personal Fitness Professional (ISSN 1523-780X) [Volume 10, Issue 5] is published nine times per year (January-February, March, April, May, June-July, August, September, October, November-December) by RB Publishing Inc., 2901 International Lane, Suite 100, Madison WI 53704-3128, 608.241.8777. Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: Personal Fitness Professional | PO Box 259098 | Madison WI 53725-9098. 6 JUNE-JULY2008 · WWW.FIT-PRO.COM http://www.fit-pro.com http://www.fit-pro.com http://www.marketingreprints.com http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover1) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover2) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page 3) Personal Fitness Professional - June 2008 - Contents (Page 4) Personal Fitness Professional - June 2008 - Contents (Page 5) Personal Fitness Professional - June 2008 - Contents (Page 6) Personal Fitness Professional - June 2008 - Letter From the Editor, Writers (Page 7) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 8) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 9) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 10) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 11) Personal Fitness Professional - June 2008 - Current Controversies (Page 12) Personal Fitness Professional - June 2008 - Current Controversies (Page 13) Personal Fitness Professional - June 2008 - Current Controversies (Page 14) Personal Fitness Professional - June 2008 - Current Controversies (Page 15) Personal Fitness Professional - June 2008 - Insuring Success (Page 16) Personal Fitness Professional - June 2008 - Insuring Success (Page 17) Personal Fitness Professional - June 2008 - Case Study (Page 18) Personal Fitness Professional - June 2008 - Case Study (Page 19) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 20) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 21) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 22) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 23) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 24) Personal Fitness Professional - June 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 26) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 27) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 28) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 29) Personal Fitness Professional - June 2008 - The Movement Triad (Page 30) Personal Fitness Professional - June 2008 - The Movement Triad (Page 31) Personal Fitness Professional - June 2008 - The Movement Triad (Page 32) Personal Fitness Professional - June 2008 - The Movement Triad (Page 33) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 34) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 35) Personal Fitness Professional - June 2008 - Product Profile (Page 36) Personal Fitness Professional - June 2008 - New on the Market (Page 37) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page 38) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover3) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover4)
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