Personal Fitness Professional - June 2008 - (Page 8) franchise By Kelli Calabrese Creating the vision, raising money, finding the location, building out the space, branding, purchasing, creating of systems, recruiting and training employees, budgeting, projecting growth, dealing with the competition, marketing, creating the experience and deciding to take the risk make even the most passionate trainers assume the fetal position. I’m not here to squash aspirations or spread gloom and doom, but the scenario of new businesses failing rings true throughout any industry. The great news is that today there are more options than ever to get started in the fitness business. The small studio is the fastest-growing segment in the fitness industry, and there are options and opportunity for both the independent owner and franchisee. Working with a franchise and independently owning a studio both have their successes and setbacks, which two savvy and successful trainers, Cliff Latham of College Station, Texas, and Brian Calkins of Cincinnati, Ohio, went through when making the decision to “franchise or not.” Whichever you decide, commit to success, and let failure offer insight. franchise or not to e to A Q+A with Cliff Latham + Brian Calkins IT’S ONE THING TO WHIP UP WORKOUT AFTER WORKOUT for your clients. It’s another to own and operate a fitness business. 8 JUNE-JULY2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 Contents Letter From the Editor, Writers To Franchise Or Not To Franchise? Current Controversies Insuring Success Case Study Exercise Spotlights Raising Rates Through Better Session Design Mark Your Calendar The Perfect Ad The Movement Triad Exercise Spotlights Product Profile New on the Market Spotlight: Brian Boyle Personal Fitness Professional - June 2008 Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover1) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page Cover2) Personal Fitness Professional - June 2008 - Personal Fitness Professional - June 2008 (Page 3) Personal Fitness Professional - June 2008 - Contents (Page 4) Personal Fitness Professional - June 2008 - Contents (Page 5) Personal Fitness Professional - June 2008 - Contents (Page 6) Personal Fitness Professional - June 2008 - Letter From the Editor, Writers (Page 7) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 8) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 9) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 10) Personal Fitness Professional - June 2008 - To Franchise Or Not To Franchise? (Page 11) Personal Fitness Professional - June 2008 - Current Controversies (Page 12) Personal Fitness Professional - June 2008 - Current Controversies (Page 13) Personal Fitness Professional - June 2008 - Current Controversies (Page 14) Personal Fitness Professional - June 2008 - Current Controversies (Page 15) Personal Fitness Professional - June 2008 - Insuring Success (Page 16) Personal Fitness Professional - June 2008 - Insuring Success (Page 17) Personal Fitness Professional - June 2008 - Case Study (Page 18) Personal Fitness Professional - June 2008 - Case Study (Page 19) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 20) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 21) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 22) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 23) Personal Fitness Professional - June 2008 - Raising Rates Through Better Session Design (Page 24) Personal Fitness Professional - June 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 26) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 27) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 28) Personal Fitness Professional - June 2008 - The Perfect Ad (Page 29) Personal Fitness Professional - June 2008 - The Movement Triad (Page 30) Personal Fitness Professional - June 2008 - The Movement Triad (Page 31) Personal Fitness Professional - June 2008 - The Movement Triad (Page 32) Personal Fitness Professional - June 2008 - The Movement Triad (Page 33) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 34) Personal Fitness Professional - June 2008 - Exercise Spotlights (Page 35) Personal Fitness Professional - June 2008 - Product Profile (Page 36) Personal Fitness Professional - June 2008 - New on the Market (Page 37) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page 38) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover3) Personal Fitness Professional - June 2008 - Spotlight: Brian Boyle (Page Cover4)
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