Personal Fitness Professional - August 2008 - (Page 14) streamlin reamline streamline with e Choosing the best software platform for your personal training business [ By Douglas Feick ] With the growing number of personal trainers and gym facilities, establishing your services as superior and more unique than your competitors’ is a vital need. This is especially true for the single trainer and small training facility businesses. It is no longer enough to just say you are the best trainer in your area. Your potential customer is judging you on your equipment, hours of operation, location, services, staff experience, pricing and so on. Simply providing a one-on-one training session or a spin class may not be enough these days. Consumers are shopping smarter and want to know more and more about why you are superior to the other place down the street, especially if all other factors are close. What are they getting? After the fitness assessment, are they just told they are in good shape or bad shape, or do they get clear, detailed reports on the areas they need to work on? Do you only discuss generalized fitness goals? Goals should be achievable and measurable by time and numbers and should provide the specific means to reach them. Are customers provided with clear exercise instruction and parameters? Are nutritional needs analyzed and provided in reports? Are clients provided with concise receipts and payment histories? And it doesn’t just stop at what the client sees. Personal training is also a business, and the reality is that if you don’t run it like one, chances are you will likely not be maximizing your profits. Do you keep track of payment fees on scratch paper, hoping to not miss when a client owes you money? If things get busy, how do you remember when a client’s attendance slows down or drops off entirely? How do you ensure client retention? How do you market? Positioning your training services at the top of the list and running your business correctly so you can remain in business should be two of your primary goals. Choosing the right personal training software can be a major tool to obtaining these goals. AUGUST2008 · WWW.FIT-PRO.COM 14 http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - August 2008 Personal Fitness Professional - August 2008 Contents Letter from the Editor It's a Weighty Issue Current Controversies Streamline with Digital Neuro-Linguistic Programming Continuing Education Mark Your Calendar Act Like You Know About Marketing Blog For Fun and Profit Exercise Spotlight Product Profile New on the Market Spotlight: Krystal Davis Personal Fitness Professional - August 2008 Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page Cover1) Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page Cover2) Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page 3) Personal Fitness Professional - August 2008 - Contents (Page 4) Personal Fitness Professional - August 2008 - Contents (Page 5) Personal Fitness Professional - August 2008 - Contents (Page 6) Personal Fitness Professional - August 2008 - Letter from the Editor (Page 7) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 8) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 9) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 10) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 11) Personal Fitness Professional - August 2008 - Current Controversies (Page 12) Personal Fitness Professional - August 2008 - Current Controversies (Page 13) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 14) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 15) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 16) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 17) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 18) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 19) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 20) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 21) Personal Fitness Professional - August 2008 - Continuing Education (Page 22) Personal Fitness Professional - August 2008 - Continuing Education (Page 23) Personal Fitness Professional - August 2008 - Continuing Education (Page 24) Personal Fitness Professional - August 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - August 2008 - Act Like You Know About Marketing (Page 26) Personal Fitness Professional - August 2008 - Act Like You Know About Marketing (Page 27) Personal Fitness Professional - August 2008 - Blog For Fun and Profit (Page 28) Personal Fitness Professional - August 2008 - Blog For Fun and Profit (Page 29) Personal Fitness Professional - August 2008 - Exercise Spotlight (Page 30) Personal Fitness Professional - August 2008 - Exercise Spotlight (Page 31) Personal Fitness Professional - August 2008 - Product Profile (Page 32) Personal Fitness Professional - August 2008 - New on the Market (Page 33) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page 34) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page Cover3) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page Cover4)
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