Personal Fitness Professional - August 2008 - (Page 28) PROFIT e FOR FUN How to make money with a free fitness blog By Craig Ballantyne logs are the perfect tool for fitness professionals who want to get started making money on the Internet. First, you can start a blog for free, and second, they are easy to use and require no special computer knowledge. B What Is a Blog? A blog is a specific type of website. Technically, blog is short for “Web log”, which refers to a site a person updates on a consistent basis, and the posts are arranged in chronological sequence. I’m sure you’ve come across several different blogs during your website surfing. For our purposes, your blog can also act as your main website, allowing you to post whatever you want and even make money by selling your products or someone else’s products. The best content for a blog includes short articles (500 words or less) related to your specific fitness niche because blog readers tend to want to get the information fast and then move on to the next blog on their list. Literally, your blog will function like any other website. Each post is a “new page,” and that looks good in Google’s eyes because you are adding new content on a regular basis. As a result, the software at Google will frequently check out your blog and see what’s new and then add your latest post to their search engine listings. This is just one way people will find your blog on the web. When it comes to creating content for your blog, you should always be original and entertaining. You’ll notice that the best blogs in any niche contain a hint of the personal touch. Each author gives a little bit, but not too much, personal info (talking about family, pets, weather in their area, what they did on the weekend, etc.). This allows the reader to connect with the author and evolve a trusting relationship. Why is that important? Remember this rule: We buy from people we like and trust. More on building trust and relationship later, when I talk about writing posts. Why Start a Blog? Simple: You can start one for zero dollars. There is no overhead. If you have a computer and Internet access, you are in business. All you do is create 28 AUGUST2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - August 2008 Personal Fitness Professional - August 2008 Contents Letter from the Editor It's a Weighty Issue Current Controversies Streamline with Digital Neuro-Linguistic Programming Continuing Education Mark Your Calendar Act Like You Know About Marketing Blog For Fun and Profit Exercise Spotlight Product Profile New on the Market Spotlight: Krystal Davis Personal Fitness Professional - August 2008 Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page Cover1) Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page Cover2) Personal Fitness Professional - August 2008 - Personal Fitness Professional - August 2008 (Page 3) Personal Fitness Professional - August 2008 - Contents (Page 4) Personal Fitness Professional - August 2008 - Contents (Page 5) Personal Fitness Professional - August 2008 - Contents (Page 6) Personal Fitness Professional - August 2008 - Letter from the Editor (Page 7) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 8) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 9) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 10) Personal Fitness Professional - August 2008 - It's a Weighty Issue (Page 11) Personal Fitness Professional - August 2008 - Current Controversies (Page 12) Personal Fitness Professional - August 2008 - Current Controversies (Page 13) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 14) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 15) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 16) Personal Fitness Professional - August 2008 - Streamline with Digital (Page 17) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 18) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 19) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 20) Personal Fitness Professional - August 2008 - Neuro-Linguistic Programming (Page 21) Personal Fitness Professional - August 2008 - Continuing Education (Page 22) Personal Fitness Professional - August 2008 - Continuing Education (Page 23) Personal Fitness Professional - August 2008 - Continuing Education (Page 24) Personal Fitness Professional - August 2008 - Mark Your Calendar (Page 25) Personal Fitness Professional - August 2008 - Act Like You Know About Marketing (Page 26) Personal Fitness Professional - August 2008 - Act Like You Know About Marketing (Page 27) Personal Fitness Professional - August 2008 - Blog For Fun and Profit (Page 28) Personal Fitness Professional - August 2008 - Blog For Fun and Profit (Page 29) Personal Fitness Professional - August 2008 - Exercise Spotlight (Page 30) Personal Fitness Professional - August 2008 - Exercise Spotlight (Page 31) Personal Fitness Professional - August 2008 - Product Profile (Page 32) Personal Fitness Professional - August 2008 - New on the Market (Page 33) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page 34) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page Cover3) Personal Fitness Professional - August 2008 - Spotlight: Krystal Davis (Page Cover4)
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