Personal Fitness Professional - August 2008 - (Page 29)

the content, share your story, develop relationships and tell people about your website (where you sell products), your training studio or other products that you recommend as an aﬃliate. That’s all there is to it. It’s an easy, no-cost way to get your message out on the Internet and start making money online. How Do You Blog? First, I recommend getting a free blog from www.blogger.com. Remember, this blog will not cost you a penny. You don’t pay for website hosting or website design. Blogger does all of that for you. Second, give your blog a title. Note: You want to pick a title that has some type of niche-related keyword in the title. For example, if you want to write about fat loss, then “FatLossWorkouts.blogspot.com” is a good name. Those are good keywords to have in your title and will also help you get found easier in the search engines. Try to keep your title short, although as blogs get more popular and more names are taken, that becomes more diﬃcult every day. So be creative. You might even use your name, such as “BobsFatLossWorkouts.” What Do I Blog? The key emails to) anyone, but you can email a link to your blog to your close friends and family. That’s a start. You can also mention it on your Facebook, MySpace or any other social networking site you belong to. Second, you should exchange links with other related blogs. Almost every blog has an area called a “blog roll” where you post links to your other favorite blogs, and those blogs often post a link back to yours. Third, if you participate in any Internet forums, you can post a link to your blog in your signature. Again, don’t “spam” the forums, but whenever you have something valuable to post in a forum, make sure you have a link to your blog in your signature. Your forum signature might look something like this: Craig B. www.ThisIsMyBlog.com Fourth, you simply need to post good quality content about your topic. If you are creative, interesting and sometimes controversial, people will stop by your blog every day to see your latest opinions. You can also choose to allow people to comment on your blog posts, and this will increase traﬃc as well as encourage people to return and see how the discussion unfolds. In addition, your posts should contain words and phrases from the keyword list you developed earlier. For example, using the correct keywords in your posts will help your posts on “fat loss for women” get found when folks search “fat loss for women.” So if you haven’t already, sit down and spend some time generating a big keyword list of at least 300 keywords and phrases. It sounds like a lot, but you’ll come up with them really quickly. Then start writing about the top ﬁve to 10 keywords on your list that you think will be the most popular topics. When in doubt, just write about the most common topics that come up between you and your clients. Here are some questions to ask when forming your keyword list: • What terms would people use to search for the product you are promoting? • What does the product do? What are the beneﬁts and uses of it? • What keywords are being used by other sites for this niche? When writing a post, focus on two to three keywords. Use a main keyword in the title of your post as well as the ﬁrst line of the post. Make sure to use the main keyword a couple more times in the post. Here are some interesting topics for you to consider writing about: • Nutrition tips, recipes or your grocery list • Lessons from your clients’ workouts • Tips on how to overcome bad habits or lack of motivation • Crazy things you see at your gym • Your top 10 exercises, fat loss foods, protein shake recipes, etc. • Rants about cardio, machines, people at your gym, diets, etc. • Motivational stories you’ve experienced or have been motivated by • Your comments on current events related to ﬁtness and fat loss • Pictures of your meals (also known as “food porn” in the blog world) • Fitness equipment reviews is original content. You can talk about your best client stories, your own personal workouts, the science behind your training philosophy, reader mail or anything related to your ﬁtness niche. But make sure the content is an easy read, and save the science stuﬀ for research journals. Basically, just be yourself. By writing a blog, you’ll quickly become a credible expert in your ﬁtness niche, and if you add a little personality, people will quickly come to know and like you — and that will keep them coming back everyday, all while building a relationship with you. So telling your story and being yourself is really just the easiest thing to do. Trying to be someone else will come across as fake faster than someone can click the button on their mouse. And that’s what they’ll do: They’ll click the “back” button and leave. WANT TO BLOG WITH PFP? SUBMIT YOUR NAME, CERTIFICATIONS, BLOG TITLE AND WRITTEN BLOG TO JOHN.T@RBPUB.COM How Do I Get People to My Blog? The ﬁrst and easiest way to get people to your blog is to tell them about it. I’m not recommending “spamming” (sending a massive amount of Blog Wrap-up Blogging is about the easiest thing a computer beginner could do on the Internet to start making money. You can blog to get your training facility noticed, to sell an e-book or DVD you created or to refer readers to other websites so that you’ll get paid an aﬃliate commission, if they purchase a product there. All of this can be done without investing a penny in expensive software or web designers. So follow these steps to get started blogging today. Be consistent, and become a trusted authority in the eyes of your readers. Craig Ballantyne, CSCS, is a regular contributor to Men’s Health, the author of the best-selling fat loss e-book, Turbulence Training, and he is an Internet marketing coach for ﬁtness experts. For more information, visit www.OnlineSuperProﬁts.com or www.TransformationContest.com. ● AUGUST2008 · WWW.FIT-PRO.COM 29 http://www.blogger.com http://FatLossWorkouts.blogspot.com http://www.OnlineSuperProfits.com http://www.TransformationContest.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - August 2008

Personal Fitness Professional - August 2008 Contents Letter from the Editor It's a Weighty Issue Current Controversies Streamline with Digital Neuro-Linguistic Programming Continuing Education Mark Your Calendar Act Like You Know About Marketing Blog For Fun and Profit Exercise Spotlight Product Profile New on the Market Spotlight: Krystal Davis

Personal Fitness Professional - August 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.