Personal Fitness Professional - August 2008 - (Page 32)

[ PRODUCT PROFILE ] 24/7 CLIENT SUPPORT BY LYNN BODE USING MAINSTREAM TECHNOLOGY TO MOTIVATE AND RETAIN CLIENTS Today’s ﬁtness consumers use the Internet, mobile phones and email to stay connected. It’s vital that you also use advanced communication tools to reach out to your clients and to market your business. You need to go well beyond supporting clients only during in-person training sessions. Using a comprehensive online training system like TrainerForce (www.trainerforce.com) enables you to meet each individual client’s unique support needs. You can now motivate them in exciting new ways using mainstream technology tools. Some clients may want mobile workouts, others may prefer online video and audio casts, and still others are comfortable phoning in. Many prefer all of these methods. With TrainerForce, you don’t have to be a “techie.” It’s the only system where all of these features are integrated in one location. It lets you upload streaming videos and audio casts, post workouts for mobile phone access, provide a phone number for verbally recording workout results, create client teams for group and boot camp training and send a customizable newsletter. When you oﬀer this high level of support, your clients will take notice. You will easily stand out from other trainers, and your client retention rates will show it — all of this without a huge ﬁnancial commitment or long work hours. TrainerForce makes it incredibly easy for you to motivate current clients and attract new ones via: STREAMING VIDEOS AND PODCASTS — Use a camcorder or digital camera to quickly upload streaming videos, like educational series or weekly challenges. Use Podcasting to record your own motivational words. For marketing your business, consider uploading a video that showcases your training approach or some sample exercises. CELL PHONE WORKOUTS — The latest technology now allows clients to access programs while on-the-go or at the gym via their phone. Your clients can log into an exclusive mobile phone webpage to view their complete workout plans and more on their cell phone screen. It’s especially appealing for frequent travelers and your under-40 crowd. It’s also a great selling point to potential new clients. CALL IN TO LOG PROGRESS — It’s easier than ever for clients to report about on-their-own workout sessions. They simply dial a designated number and record their details, which are then viewable by you online. No more excuses from your clients! Picking up the phone and speaking results is incredibly easy. This, too, is a great feature to close a new client sale. TEAM ONLINE SUPPORT — Studies have shown that exercisers who also have family and peer support are even more likely to succeed than those going it alone, so oﬀering your clients a new option for online community support is an invaluable tool. With the exclusive TeamUp feature from TrainerForce.com, you can create client teams to encourage peer support and friendly competition. Logging in becomes fun as team participants can check both their individual and team progress and connect with each other. YOUR OWN NEWSLETTER — An informative newsletter provides regular touchpoints for your clients and prospects, but creating weekly or monthly online newsletters can be time-intensive. Using a system that does the work for you while also allowing you to personalize it is a win-win for everyone. You get another great way to stay connected to your clients, and you can create a trusting, ongoing relationship with new prospects. TrainerForce.com brings all of these features together with the most proven, complete online personal training system available. Lynn Bode is a published ﬁtness writer and a renowned online personal trainer. Visit www.trainerforce.com to take a tour or to learn more. AUGUST2008 · WWW.FIT-PRO.COM 32 http://www.trainerforce.com http://TrainerForce.com http://www.trainerforce.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - August 2008

Personal Fitness Professional - August 2008 Contents Letter from the Editor It's a Weighty Issue Current Controversies Streamline with Digital Neuro-Linguistic Programming Continuing Education Mark Your Calendar Act Like You Know About Marketing Blog For Fun and Profit Exercise Spotlight Product Profile New on the Market Spotlight: Krystal Davis

Personal Fitness Professional - August 2008

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